| A content-rich accounting firm web site turnkey package tailored to acquiring new accountancy clients through the Internet. Based on a basic added-value accounting concept, this web site is affordable and can also bring direct income... |
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HDK Consultants Ltd, East Grinstead, West Sussex, United Kingdom, telephone 01342-328 116 |
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HDK Accounting Firm Referral Programme Tailored In-House Theme Seminars for your accounting Firm |
Accounting firm Web Design — harnessing the power of Internet into your marketingMany Accounting firms already have a web site of high visual quality. That is very good for public relation purposes. Clients, associates, networking partners and a host of other vital contacts appreciate your site. It serves a definite purpose in presenting your firm and creating a general overall credibility. But, as you know, it doesn't bring you new clients. And there's a very logical reason for that.
Accounting online - what are business owners looking for on the Internet?
Why have those 500 million people online gone into all that expense? Every single day, and additional hundred thousand people go into the expense of getting connected to the World Wide Web for the first time in their lives. What makes people pay up to a thousand pounds for the privilege of being able to surf the Net? Do they go into all that expense and bother to get hooked up into the superhighway of information just to view ADVERTISING? Are they sacrificing their hard-earned monies so they could find and read the presentations of various firms online? Right you are - those 500 million people on the Internet are definitely NOT paying for that. What they ARE paying for is SO simple that actually escapes the notice of 96% of businesses online. It is SO every-day and unexciting that only FOUR PERCENT of commercial web sites have realised it. It is so mundane and commonplace, so utterly OBVIOUS that it totally escapes most of the best experts of marketing. This claim is substantiated by the well-known fact that 96% of online businesses are LOSING money on the Internet. And yes, that INCLUDES all of the big corporations! So, what is this staggering inside secret that only four percent of online business know and use to make their web sites profitable within weeks? What on Earth IS IT that 99 percent of those 500 million web surfers LOOK FOR on the Internet? Well... here it comes: Free information. People are looking for FREE INFORMATION on how to know and do things. Now... do you feel disappointed that it was something so everyday? Or, do you find your mind REFUSING to believe it COULD be something this simple? If yes, then you react just like everyone else. "It cannot be this simple!" "The intricate theories of marketing indisputably prove that..." and so on. That's the reaction of marketing experts anyhow. And I'll tell you why. Once you are certain what people look for and find a way to deliver it, you will never again need the services of another marketing expert. Ever. It's true. I know it - I have web sites producing income without needing the slightest change, let alone the services of an outside expert. Once I got the web sites into the format that was needed to FIRST satisfy that need for information and THEN offer a way to get going FASTER by purchasing my product... well, it becomes a spinner. I'll let you in on my trade secret. All I do is look at what type of free information my target audience wants and then give LOTS OF IT for free on my web site. I also offer a free newsletter, delivered through email regularly. Now, my sites become profitable within a week or two from launching. And they REMAIN profitable thereafter. That's because my expenses per site are less than £100 a month. But it would be profitable even if it was ten times that. Now, I'm sure you're very sceptical about all this, aren't you? After all, if it was THAT easy, wouldn't those huge corporations come up with it? They've got the best marketing experts money can buy! Truth to tell, I cannot understand it either. For the life of me, I cannot explain why they insist on using the traditional advertising approach on the Internet and continue paying BILLIONS of pounds for online advertising that brings them nothing but losses! Maybe it IS too simple. But there it is: People only look for free information on the Internet so they could know or do something!
How do you get businesses to buy Accounting services online?
Why don't YOU answer that? Tell me - how likely do you think that anyone would sign onto the services of an Accounting firm just like that on the Internet? It isn't possible, is it? And you're right, of course. It isn't possible to get people to buy Accounting services online. There's NO WAY a business owner would sign onto your services without talking and meeting with you. You KNOW there isn't! There's absolutely no point in offering your services online to heretofore unknown business owners. However, YOU CAN GET A CONSTANT FLOW OF NEW CLIENTS THROUGH THE INTERNET! Now, is that isn't confusing then I don't know what is! Bear with me and I think it will become very logical.
Becoming an online information resource for business owners on Accounting and finance
There's no other way. I'm sorry to have to tell you this. If you have a web site, take a look at your visitor statistics and you'll find out how much the traditional Accounting firm presentation interests business owners online. Again, having a high-image web site presenting the firm is NOT wasted on existing clients and associates. It is also an excellent tool to use in any public relations -related activity. Yet, it does absolutely nothing to get you new clients. But a web site giving free information on the subjects of Accounting and finance would take a long way toward creating strong interest toward your services. And so would articles helping business owners to evaluate and compare Accounting services. And so would tips on how to choose the right Accountant. A free newsletter on the subject would definitely build you a strong following and a sizeable group of prospective clients. Free reports, a free introductory service to determine one's individual needs for accounting service would give a natural and easy way for them to contact you. There's a LOT of things that WOULD get the attention of those thousands of business owners from your area that right now, at this very moment you're reading this, are surfing on the Internet! And what does it cost to send your newsletter to a thousand business owners? Nothing. And what does it cost to have thousands of business owners visit your site monthly? Well... nothing. And how much work and how much of your time does it require to keep all this up? This is getting a bit monotonous: Again, nothing. And how much does it cost to get all that content, get a ready web site full with about 100 A4-pages worth of high-interest content material written from the viewpoint of business owners? Not nothing... but not a lot. And what are the expenses of maintaining this online "shop" open 24 hours a day, seven days a week? Very little. And what about the cost of advertising and marketing online - ensuring your site gets a constant flow of thousands of visitors from your region every month - how much is that going to set you back? Oh, that's again nothing. See, for he who knows how to do this, it is easy and very low cost. The reason you've never heard of this possibility before is because there aren't many of those who know. But it is, as always, in the eye of the beholder. I can create you a web site that does all those things and gets you new clients every month - no matter WHAT the economical situation - but I cannot convince you that it is possible before I've done it. Only you can.
Corporate image for your Accounting firm - or high interest for your services among business owners
You cannot achieve different objectives with ONE web site. Credibility is lost for one or another subject if you try to drive home SEVERAL themes on one web site. Thus, if you HAVE a web site presenting your firm, you should leave that as it is. It IS serving a purpose with your existing clients and in terms of public relations. If you want to harness the power of Internet to obtain a constant flow of sales leads from heretofore unknown business owners, you should start ANOTHER web site in addition to the one you already have. For it is a very special approach that does not allow for building up the corporate image. You cannot act as a free information provider WHILE doing the traditional Accounting firm presentation. If you do, the two approaches simply neutralise each other and you get no results from either. You cannot have BOTH the corporate image bit AND the "get lots of new sales leads" mixed together. A prospecting web site requires a very special approach and content. A public relations -type of site — the traditional Accounting firm presentation — necessitates an opposite approach.
How to guarantee a constant flow of potential Accounting clients from your region through the Internet
It has to be wholly targeted to creating interest among business owners in your region for your services. An Accounting firm prospecting web site, if created correctly, will act as an untiring "telemarketer" for your firm. Not only that, for it will provide lots of reading materials available 24 hours a day to any number of interested parties, who will spend THEIR time (and save yours) reading the materials. It saves a lot of time and money. But, to get ANY results, you have to create a very precise "stairway of knowledge" onto your web site that will increase the awareness of your visitors in just the right gradient, step by step, until they know and understand the benefits. A prospecting site offers free information and, to get results (contacts from business owners) it has to be credible in the eyes of business owners. A prospecting web site is totally tuned into what the TARGET AUDIENCE wants, thinks, needs, likes and dislikes. EVERYTHING is explained exclusively from the business owners' viewpoint. That's all that counts. Compare that to the goal of the traditional Accounting firm presentation site, whose design is created to please YOU, the Accounting Professional, and fashioned according to how YOU would want others to see your firm, and you'll understand how different it is when viewed by members of your target audience. In a prospecting web site, we're only interested in getting LOTS of targeted visitors onto the site and creating an intense interest toward the new possibilities of Accounting services... and taking it from there, step by step, until we get a good number of them to contact you. All the parts in your prospecting web site must align along that same objective. This includes the visual appearance, page structure, text and graphic content, the flow of the materials, the elements to lower contact threshold, the specific ways to optimise it for search engines... and so on. There's a very specific technique in creating a prospecting web site for an Accounting firm so that it...
...and so on. Additionally, the site has to be ready-set for actually SELLING a "starter product" — an information product like a manual, which business owners can purchase at low cost in order to SELF evaluate and compare Accounting services. (In Modern Accountancy Marketing & Sales Course, you actually GET such a manual — it's Part 12 of the course — and the full rights to sell it and pocket the income...)
To influence business owners into changing Accountants, you must enable them to evaluate Accounting services
Business owners are free to choose their Accounting firm. They do so out of free will and on their own determinism. There's no way to force anyone to change Accountants — and there really aren't any ethical (nor profitable) ways to hoodwink anyone to sign onto an Accountant's services, no matter what some marketing service providers tell us. It all comes down to the business owner's own thinking. To get him to CHANGE Accountants, you must provide a good reason for it. Only HE can adjudicate that. HE has to create the reasoning for changing Accountants. For that to occur, you must GET HIM TO THINK FOR HIMSELF. Surveys prove conclusively that business owners aren't thinking about Accounting services... and they are fully aware of their own inability, lack of technical knowledge, and familiarity in matters of Accounting. In other words, they KNOW they cannot evaluate and compare Accounting services. They're fully aware of the fact that they don't KNOW how to CHOOSE a better Accountant. Thus, they stay with their current Accountant even when they're NOT satisfied with the service. After all, haven't they so obviously already FAILED in choosing the right Accountant? What if they fail again and, this time, choose one that's even WORSE? Can you see how their thinking goes? Additionally, as with ANY subject in which a person fails, they've developed a generalised negative idea about Accountants... which basically states that "they're all the same." So, if all Accountants are "the same" then why go into all that trouble that CHANGING Accountants may bring? Basically, the point of the matter is this: Unless YOU get them thinking and reevaluating these "facts" they will NOT CHANGE Accountants. And that's why there's only one effective approach to prospecting on the Internet: Your web site must give LOTS of free information in a correct way so that the visiting business owners START THINKING. THEY must be made able to evaluate and compare Accounting services with sufficient certainty, for else, they simply won't change. Reversely, when you DO give the information, they DO start thinking. And with the correct information, they WILL be able to evaluate and compare Accounting services. Now, if you give the information that enables them to better understand financial planning and actually SEE what they SHOULD receive from their Accountant... WHOM do you think they'll turn to once they reach certainty on choosing a new Accounting firm...? Exactly! And that's the way to get a constant flow of prospects from the Internet at a rate and cost-per-lead your competitors can only dream of. (In fact, if you told them, they WOULD NOT BELIEVE IT! But why would you tell them...?)
How to acquire a highly effective Accountancy prospecting web site
Would you want a web site like this for your Accounting firm? One that had a carefully planned and tested, step-by-step system to interest, educate and enlighten business owners in your region about better Accounting services? We can give you a prospecting web site just like this. Tailored for your firm, hosted on a top professional hosting service with the fastest broadband Internet connection, and with your own, special domain name that's yours to keep. We can give you a ready newsletter for your visitors to subscribe to, automatically delivered to each subscriber while you get their email address and a way to communicate to an ever-increasing number of local business owners... the most potential leads that anyone could ever hope for. We can give you forms and surveys for your visitors to fill in and introductory services easily delivered but with a high-interest content for the business owner. A 20-page web site with about 50-80 A4-pages worth of content, any number of email accounts and autoresponders is what you also get. It's all included in our Accounting Firm Prospecting Web Site Package. This package is available at low cost only to subscribers of our Modern Accountancy Marketing & Sales Course — and it contains ALL you need at an affordable cost. Best of all, if you have (or acquire) ALL of the Modern Accountancy Marketing Course, your web site can be set up to sell the 97-page manual "Business Owner's Profit Guide" that you receive in Part 12 of your course... so that your web site could well MAKE a lot more money than what it costs you AND bring prospective clients on top! And it's all part of the package here...
Take a look at the web site that could change your whole outlook on marketing and prospecting
We're perfectly happy to let you see the sample site, just as long as you remember that you may not copy any part of this site, its content or structure. That's a copyright violation as I'm sure you know and all such violations will lead to legal action.
That site could be yours in a matter of days.
Cost of Accounting Firm Prospecting Web Site Package
This 12-part course is the practical practice management course that gives tested and proven tools to get more clients and increase the per-client billing. Due to the approach, you need to have already received parts 1-4 of the course in order to fully UTILISE the prospective clients that a web site can bring you. If you want more details on this unique results-producing course, CLICK HERE to read the introduction. Due to the time it can take to get your web site TRAFFIC up to levels where prospects are obtained frequently, the Accounting Firm Prospecting Web Site Package is sold as an annual service. The fee for the first year is £597.00, which includes all set-up costs, a domain name, web hosting, a newsletter server and tailoring the site for you. The fee for each following year thereafter is £479.00, charged at the beginning of the 12-month contract period. VAT is added to prices where applicable.
Contents of the package
Essentially this is a turnkey package delivering you maximum result in terms of high-interest content, lots of articles and a site that will definitely work for you with every targeted visitor. Here's what's included in the package:
Essentially, this package contains EVERYTHING you need and requires no technical knowledge for setting up and maintaining the web site.
Accounting Professional's Internet Marketing Guide
We will give you the unique Accounting Professional's Internet Marketing Guide absolutely free of charge. This manual lets you in on all the insider secrets of Internet marketing, offering the best techniques for creating a permanent, high volume of targeted visitors to your web site. Only about four percent of Accounting Professionals KNOW the profitable Internet marketing techniques. The Accounting Professional's Internet Marketing Guide will put you into that group... This 260-page manual gives only ethical and legal methods of marketing but you will know the best techniques proven to get you visitors from your own region. And, what's best, almost all of these insider techniques won't cost you ANYTHING... the most effective Internet marketing techniques are free. You get visitors but you don't have to pay anything for them!
Why not get ahead of the competitors in your region and grab those thousands of local business owners onto your web site?
And while you cannot sell Accounting services directly online (so that people would simply sign onto your service without meeting with you) at a rate that would make it worthwhile, you can certainly INTEREST qualified prospective clients looking for a solution and get them to CONTACT YOU instead of a competitor. Already, the Internet is by far the biggest media for business owners in finding out about Accounting firms and services. It certainly covers MOST of your local businesses... and it is growing constantly. Internet isn't only the FUTURE medium for Accounting firms. It already IS the major medium for the industry! But, to get results, you need a very special approach — one that is PROVEN to be effective and productive. I'm sure you already know that the traditional web sites presenting the Accounting firm do NOT produce sales leads. The earlier you get your own Prospecting Web Site, the sooner you will start receiving new prospective clients... and the bigger your share of the local market will be!
You need a bit of patience to get there... but once arrived, you'll be set for life!
It can take months to get listed on search engines and it certainly takes a bit of work and time to achieve a high volume of targeted visitors to your site. It's not a one-off thing, see. You'll need some patience to reach your goal. On the other hand, once you get there, it will just keep expanding continuously... that's the magic of Internet! Secure your Accounting Firm Prospecting Web Site Package now — be there before the competition — and you'll achieve a clear advantage; in the coming years, you will bypass the competition by a wide margin. So you've all to gain and very little to lose! Order your Accountancy Prospecting Web Site Package now by clicking the text link below. It will take you to our secure server and your web site could be up within days!
Best wishes, Harry Kafka |
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Internet is like a giant encyclopaedia
with more than FIVE BILLION pages available. Getting connected
requires quite some investment. You need a computer, a modem,
and you also need to pay a monthly fee for Internet access.
If people only search the Internet
for free information on Accounting and finance, then how does
one get them to BUY Accounting services?
The way you can establish a huge web
presence for your Accounting firm and get thousands of visitors
to your web site is to offer free information on the subject
of Accounting and finance.
A web site is like a book - always
around ONE THEME only.
To join those FOUR PERCENT of Accounting
firms that DO get potential clients through the Internet on continuous
basis, all you need to do is to establish a web presence of a
very precise nature.
When all is said and done, there's
only one thing that really matters in marketing Accounting services:
If you are currently subscribing to
Modern Accountancy Marketing & Sales Course (or have completed
your course in the past) then you have the option to use our
web package service.
You don't have to decide before you
know what you're getting.
The approach in the web site is tailored
for the specific added-value delivery of basic monthly Accounting
services detailed in parts 1-6 of the 
Additionally,
if you order you'll receive a very valuable bonus
within your Accountancy Prospecting Web Site Package:
Internet won't go away. It is here
to stay and already several hundred million people use it as
their principal source of information on goods and services.
The Internet is a slow medium in the
beginning. 
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