Adopt the successful
sales tools that top practices use to get a constant flow of
new clients at low cost
 There are lots of great
and clever ideas exist on marketing.
But an idea,
no matter how ingenious, is but a starting point.
To develop
it into a system whose results can be counted on is an undertaking
of several years.
A TESTED and
PROVEN system producing new clients in the hands of any Accounting
Professional is light-years ahead of its original idea in that
evolutionary chain leading from idea to results.
Yet, most marketing
& sales systems offered to Accounting Professionals have
NOT undergone any research, testing or piloting before being
offered for sale to practitioners.
It's easy to
be taken in by it, though. Those offering marketing solutions
to Accounting Professionals have a lot of experience about their
target audience... you.
They've specialised
in selling solutions to you. They know how to appeal to your
viewpoint of things.
But have they
every sold to your target audience? Do they have similar familiarity
with what business owners want from Accounting services?
They know what
impresses YOU.
But wouldn't
it be better get something that impresses your target audience
instead?
Wouldn't it
be better to have instantly useable TOOLS to GET new clients,
effectively and directly... instead of theories? Something you
could put to use within days and start getting results?
Wouldn't it
be better to know exactly what business owners really WANT
from Accounting services — based on what they know,
understand, like and dislike — rather than leave to someone
else's speculations?
And wouldn't
it be great to have a system that has been extensively tested
and piloted with dozens of practices until all bugs are ironed
out BEFORE you buy it?
Tell me that
it doesn't upset you...
Heart to heart
— can you honestly say that you're not the least bit upset
about marketing? That your best efforts have never been ambushed
by having put your faith (and money) in a system that then turns
out to be merely someone's clever ideas, untested and unproven
in the hands of Accounting Professionals?
I think we've
all been there.
The two
key points of any marketing system are:
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Does the
system work uniformly in the hands of any Accounting Professional?
Does it
give a way to get an unlimited number of new clients at a cost-efficiency
ratio that's affordable for a small practice? |
To achieve
these, the creator of the system must have spent years in piloting
it with dozens of practices.
Uniform functionality
at good cost-efficiency is a very stellar level for a marketing
system. One doesn't reach it by accident. Luck doesn't play a
role in something of this magnitude.
Such a system
exists.
And I want
to make you an offer that allows you to try it out without any
risk whatsoever.
But let me
introduce the system first.
How a tested
and proven Accountancy marketing system came to be
Few years ago,
a team of marketing experts were given a challenge of a lifetime.
They were to develop a marketing system for Accounting firms
that would allow even the smallest practice to obtain an unlimited
number of new clients OUTSIDE referrals.
In other words,
it had to be a system that targets the "unknown" businesses
in any chosen region. And "unlimited" here simply means
that it needed to be NOT limited as is the case with referrals.
Further, it
had to be in form of ready-to-use TOOLS so that no
training is needed to use it successfully.
It had to produce
uniform results in the hands of ANY practitioner, regardless
of his or her prior experience in (or natural ability for) marketing
and sales.
And finally,
it had to inexpensive to use, requiring practically no
investment, enabling even the smallest Accounting firm to
afford its use and RECEIVE out of it much more than they put
into it.
Not a small
challenge!
After months
of research and countless surveys among Accountants and their
clients, we concluded the following:
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The average
owner of a small business — more than 90% of Accounting
firms' clients — understood practically NOTHING about Accounting
and finance. |
|
According to business
owners, they have absolutely no effective way to evaluate and
compare Accounting services. This would also be logical due to
their unfamiliarity in the subject. |
|
Of the total
Accounting services delivered to businesses, roughly 95% are
compliance services. To the average client, the most discernible
part of these are monthly accounts. In other words, the term
"Accounting" conjures up "monthly accounts." |
|
When researching
why so few business buy additional (more advanced) services from
their Accountant, it came back to the monthly accounts: Most
business owners didn't understand the information. Thus, the
basic understanding is the barrier — you don't buy the NEXT
"part" before you've understood the previous one. |
|
The reason
why business owners weren't interested to change Accountants
was because they don't see any difference between the monthly
accounts -services of Accounting firms. |
Out of this,
we theorised that...
To get any
meaningful VOLUME of prospects, one could not offer advanced
services.
Very few business
owners are interested in anything above compliance services.
Instead,
it would have to be a service that REPLACES monthly accounts.
It would
have to be a service that INCLUDES monthly accounts but whose
image and presentation to business owners would instead emphasise
the most wanted parts of Accounting services.
And that's
what we then set out to do.
We researched
further into this and found that the vital ingredients that were
needed in the service offered for any business owner to even
consider changing Accountants.
Among these
were...
Changing
Accountants should not involve direct cost — he simply exchanges the current
cost to the new one, and...
The ADDITIONAL BENEFITS received from the basic service
would have to be according to his INDIVIDUAL wishes and
needs, and...
The service would have to keep him up-to-date on the month-to-month
development of his fiscal, and...
It would need to include an educational aspect in which
the business owner learns to control his own finances better
by every month that passes.
It took quite
some doing.
Working as
a go-between, we interviewed Accounting Professionals and their
clients many times over. Obviously, this new basic service had
to be such that every Accountant COULD deliver it... and it had
to have all the bits and parts needed to deliver the best possible
service.
But finally
it was ready to be put into an extensive pilot program involving
50 Accounting firms in all.
And just to
ensure that we could get conclusive information about the service
itself, we decided use the marketing system ourselves.
We used direct mailing and a special survey approach, obtaining
carefully preselected prospective clients for our Accounting
firms.
We then ran
it for three years on daily basis.
And only then
was this system ready for broad publication.
Today, you
can get this system. It is called the Modern Accountancy Marketing
& Sales System.
And I'm going
to make you an offer that'll be hard to refuse.
But before
we get that far, let me first answer the most pertinent of all
questions:
Does this system
really work?
A good question.
Let's start with the marketing side of it.
The marketing
tools in this system were created for OUR OWN TEAM so
we could use them to deliver prospetive clients to Accounting
firms. This was the main part of our service, which eventually
also provided the bulk of our income.
We didn't
sell the marketing tools. The tools weren't developed for sale.
They were
developed for our own use. We sold the RESULTS that these tools
produced:
We delivered 12 prospects per month per Accounting firm.
And I stress
that these weren't referrals but business owners that
had never heard of the Accounting firm that we represented
in the area.
I've no doubt
you know how difficult it was to start getting results!
You can imagine
the urgency and sweat equity that went into perfecting
these tools. Our livelihood was directly dependent on finding
the most effective and cost-efficient ways to obtain new prospective
clients for Accounting firms.
HAD these tools
themselves been created to be SOLD to others, well... then we
would probably have developed the methods of SELLING them far
more than the tools themselves!
But they were
made to be used by ourselves in obtaining preselected prospective
clients for Accounting firms.
And, just so
there's no confusion here, let me tell you that we also gave
a QUALITY GUARANTEE to our clients. If the practitioner didn't
feel that one or more prospects weren't REAL prospects (weren't
interested) we promptly REPLACE those. We just got him NEW PROSPECTS
for no charge.
Now, if you
have some experience in this, that fact will speak VOLUMES.
Therefore,
our tools had to be absolutely top-notch. Not only did they need
to be effective but they also needed to locate the TRULY viable
prospective clients from those who were merely "interested."
Otherwise, we'd end up working perpetually in replacing prospects
delivered with new ones without charge...
Our livelihood
depended on these tools.
And the system
delivered. We used it professionally to obtain more than
10,000 preselected potential clients for Accounting firms!
When these
marketing & prospecting tools were then made available for
Accounting firms, we knew we had the best.
So, what about
the service that those Accounting firms delivered to these new
clients? How is this different from what everyone else is delivering?
Well, it is
a very special basic added-value service that had to be
something business owners would instinctively value FAR beyond
anything their current Accountant could deliver.
Here are some
facts and figures about this service — called Monthly Financial
Consulting Service — for you to think with:
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It is a service
built with researched data on what business owners most want
from Accounting services. |
|
Any Accounting
Professional able to deliver monthly accounts will also easily
deliver the Monthly Financial Consulting Service. |
|
An overwhelming
majority of business owners — 85% to be precise — consider
this service IMMENSELY valuable... but think it is not available
from any Accounting firm. |
|
Once the business
owner — prospective client — has been made aware of
the contents of this service, most will simply SIGN ONTO IT then
and there. Our Accountants have experienced success ratios of
five out of six prospects signing onto the service. |
|
Delivering
this service, you can charge an ADDITIONAL fee of £75-200
per client per month (in addition to compliance service fees)
and yet, clients appreciate that they get more for their money
than they've ever received from another Accountant. |
|
As the service
is organised, it can almost DOUBLE your delivery capacity while
increasing your profit margin for a minimum of 22 percent. |
|
Prospective
clients will experience the Monthly Financial Consulting Service
as a TOTALLY UNIQUE and tailored service that isn't available
anywhere else. |
|
Their appreciation
of your work will increase markedly. They will be very aware
of how much you give them. |
|
Each month,
you will automatically get a chance to offer additional services
to these clients (if you're so inclined) and they will be ASKING
for that help. |
|
With time, you
can automatically sell MORE to each client as they will want
to take more key financial figures into this programme to be
monitored and graphed monthly. |
|
Many Accounting
firms have been able to double or triple their turnover during
the first 12 months of using this system and delivering the Monthly
Financial Consulting Service. |
I have to tell
you... it's quite something. You have to EXPERIENCE it to get
the real picture. The Monthly Financial Consulting Service will
make all the difference in the world.
And I want
you to TRY it!
I don't want
you to pass this opportunity without SAMPLING it so you can see
some of the materials and decide for youself.
You need to
see for yourself. If it doesn't deliver what I promise, you won't
lose anything... and you'll know that you checked it out and
did your best.
For this
is an exceptional system may well be what you've been looking
for to turn your marketing goals into reality.
The service,
the marketing techniques that we used to obtain more than 10,000
prospective clients, the experience, all the successful actions,
tools, and systems, all the wealth of experience and knowhow...
these are all documented in the minutest detail.
And this is
today available the Modern Accountancy Marketing & Sales
Course.
It gives you
those invaluable tools that were so painstakingly
developed during several years until each tool produced the wanted
results in hands of ANY Accounting Professional.
It gives you
detailed instructions on how to use the tools,
what makes them work with such exceptionally high success ratio.
And it gives
you all of the hard-won experience on how to find
and correct any problems that can occur in implementing and using
the systems.
It gets you
results. That's the difference.
In short, it
gives you what is needed to get a constant flow of new clients
for your practice.
Try the first
part without any risk
The Modern
Accountancy & Marketing Course consists of 12 consequtive
parts in which the worlds most effective small practice marketing
& sales system is broken down into make-sense steps.
Each part is
a full manual of 150-200 pages, complete with tools, step-by-step
instructions on their use, insider information on how and why
of it and a troubleshooting tool containing all the experience
obtained in running this system.
But I don't
want to go into the whole course as it is such a HUGE body of
data that it will confuse anyone at one go.
Instead, I
want you to try Part 1 and see for yourself.
And I'm prepared
to make it worth your while and take all the risk.
But before
we get to that, let's take a look at what Part 1 of Modern Accountancy
Marketing & Sales Course contains.
Part 1: Solving the biggest riddle in Accountancy marketing
The biggerst
riddle of Accountancy marketing is easy to state:
It is practically
impossible to find prospective clients in any causative, effective
and/or affordable way.
Try as we might,
nothing seems to work. Advertising, listings, telemarketing,
direct mailing... nothing seems to work.
Of course,
you can GET appointments if you're willing to pay the price...
but I'm sure you know how depressingly little results it brings.
"Interesting...
let me think about it..." is all you get. And then usually
nothing more.
But WHY
is it so difficult?
The short answer
is that traditional marketing techniques simply cannot cope with
the specific needs of Accountancy marketing.
But that's
not going to help you to SOLVE the problem, is it?
PART 1 of
Modern Accountancy Marketing & Sales Course WILL give you
the SOLUTION.
First, it will
give you the in-depth information on the business owners' viewpoint
on Accounting and all that it entails.
You'll find
out EXACTLY how they feel about Accountants and their services.
The good, the bad and the ugly. Their likes and dislikes. How
they understand and misunderstand Accounting services. What really
irritates them about Accounting firms and what they think should
be changed... and how.
In their own
words, you will hear what THEY consider valuable about Accounting
services — indeed SO valuable that if it was available,
they'd take it immediately or even change Accountants just to
get it.
You'll know
what they instinctively SUSPECT about Accountants and their services
and how to handle those suspicions. You'll get their go-buttons
and hihg-value benefits so you can concentrate on those.
And, above
all, you will get an absolute certainty on...
WHAT exactly
are those barriers that make it seemingly impossible to get prospective
clients ACTIVELY and with definite control on the number of prospects
that you obtain monthly?
WHAT exactly
is the nature of service and the core of value in what 85 percent
of business owners consider tremendously valuable... indeed SO
valuable that they'd be prepared to change Accountants to get
that service?
Can you imagine
the pull that this will have when YOU launch it in your area?
Surveying the
business owners alone requires massive research simply because
they don't really know how to verbalise their needs by Accountancy
terminology. You have to do some serious investigating to get
to the bottom of what they want, how they want it, which
are the words THEY use to describe it... and so
forth.
These factors
have now been established beyond any doubt for the first
time ever... and that information is yours when you get your
hands on Part 1 of Modern Accountancy Marketing & Sales Course!
Additionally,
you will get a unique briefing on the different types of prospective
client that has never been published before. Once you read
this information, you will understand WHY referrals are so great
(but few and far between) and what you need to do to start
utilising the enormous client-potential of ALL the companies
in your area!
Further, you
will get an introduction into the Monthly Financial Consulting
Service so that you will KNOW what it is and how it can turn
your firm into a success story beyond parallell in your region.
Part 1 of your
Modern Accountancy Marketing & Sales Course will also answer
questions that previously baffled the practitioner:
What exactly
should you offer to business owners to insure they'll be extremely
interested to sign up - and think your services are totally unique
compared to anyone else?
How do you
verbalise that, using the phrases and wordings THEY recognise
and understand, so it really gets communicated?
How do you
establish a HIGH value for your services so that business owners
would, in fact, be prepared to pay MORE than they presently pay
for their basic Accounting services?
Which approaches,
claims, concepts and wordings should you AVOID at all cost?
Which benefits
and effects of Accounting services are the ones business owners
find most desirable?
Which ones
do they truly believe are attainable from the best Accounting
service and what claims do they not believe at all?
How do you
effect a MUCH higher service value-concept in the mind of your
new clients?
How can
you get out of the hourly rate's impasse and price your services
at their value for the client, thus increasing your profits at
least 22 percent?
How do you
find new potential clients inexpensively yet efficiently and
comfortably? Which kind of method and message brings such results?
What type of approach should one take?
Part 1 of your
Modern Accountancy Marketing & Sales Course GIVES these
answers.
With your Modern
Accountancy Marketing & Sales Course, you get ABSOLUTE
CERTAINTY on how to take the future of your own practice into
your own hands, increase the number of clients, and increase
your profits.
It's a ROUTE
you can follow.
I think you'll
like what you'll find out.
I promise you
this: YOU will absolutely amaze yourself - to say nothing
of others!
CLICK
HERE to read a full introduction of Modern Accountancy Marketing
& Sales Course!
Best wishes
Harry Kafka
HDK
Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead
West Sussex RH19 2DR
United Kingdom
Tel. (01342) 328 116
CONTACT
FORM
E-mail: info@accountancymarketing.co.uk |