Anatomy of success in marketing & selling Accounting services

What is the secret of success in marketing Accounting services"

Well, to understand the elements of success, we must first investigate the anatomy of FAILURE in marketing Accounting Services.

In my years of serving Accounting firms in matters of marketing, I've seen it time and time again:

In the face of no effective means to obtain new clients, an Accounting Professional in public practice can easily lose faith in his or her ability to make plans become reality.

And, just as many times, I've seen how ALL BUT ONE aspect of continuous, self-determinately controlled expansion exist.

You've got it ALL, basically - for there is no better expert to do it than an Accounting Professional. You've got SO MUCH MORE SKILL AND ABILITY to plan and execute workable expansion strategy than any other type business.

There's only ONE thing that can hold you back.

And that's having a PRACTICAL, COST-EFFECTIVE system to INDEPENDENTLY obtain new clients whenever you want at a low cost and high success ratio.

It's not an absolute statement, of course. If your practice is established already, you MUST have had some way to get clients. And, even if you're only PLANNING to start your own firm, you will have some plan for marketing and sales.

I'm simply stressing the practical side of it.

Ability to influence the outcome of expansion is directly dependent on the system you have for obtaining new clients.

That system forms the "power factor" of practice management results.

It simply denotes the POTENTIAL expansion power of your Accounting firm. To have a powerful tool does not necessitate its continuous use, of course - it simply signals one CAN get the results, fast and effective, any time one so wishes.

There are a few main factors affecting the quantity of this "expansion power potential."

1) A tested system proven able to GET results in form of new Accounting service clients

The first and most obvious prerequisite is to have a system that has been tested and proven to GET results.

All too often we confuse "interesting" with "operational."

Something that has the power to INTEREST us does not necessarily have the ability to PRODUCE CLIENTS.

Ideas are great to have, creativity is a high ability.

Ideas are at the START of that long, resource-exhausting path that may or may not lead to something that's PROVEN to produce results.

There are practically thousands of areas in which to create new ideas.

But IF you want RESULTS in form of a continuous flow of new clients, it is very prudent to give senior importance to PROVEN TRACK RECORD.

It takes YEARS to develop a system that produces results uniformly.

Trust me - it is the OPPOSITE of creative inspiration... it's 99 percent persistence and research... YEARS of it.

Once something HAS been found to work, where a successful path to finding new clients effectively has been established, it is very wise to use THAT instead of untested, unproven ideas.

2) A low-cost system that allows for continuous usage

To have the possibility to get new clients, one needs a system that is INEXPENSIVE to purchase and - above all - to USE.

To get results, you must take into account the "dwindling numbers" factor. To get ONE client, you need to have several sales OPPORTUNITIES - meet several business owners, preferably in your own office, create a quote, and so on.

To GET several meetings like this, you need to have something between the first contact and the meeting in order to persuade the business owners that there's a valid REASON to come to meet you.

To get to this stage, you need to have found quite a few more POTENTIAL clients.

It's like a chain of actions with a few days between each - and at each turn, you will LOSE prospects... the numbers are dwindling... and your target is still to get a SUFFICIENT number of business owners down to the last meeting to GET NEW CLIENTS.

For this to be effective, you need to set your objectives in a time frame. So-and-so many new clients a month - and then create your own sub-targets for each earlier phase that needs to happen before you CAN have a new client.

Then you just put it into numbers - and you have your production quotas for the marketing activity.

Obviously, the SYSTEM itself has to be very LOW-COST so that FINANCE doesn't become an issue.

It has to be SO inexpensive you can afford to run it continuously with the frequency and numbers it TAKES to get 1-4 new clients every month... or MORE, if that's what you want.

3) A PRACTICAL and EASY-TO-USE system

To produce results, the system would have to be concentrating on the practical application.

It is the DOING of things that lead to results, not thinking or discussing about them. It is 99 percent "doing things that produce results" and 1 percent thinking & talking about it.

Conspicuous as it may seem to stress this, it is nevertheless the easiest trap to fall for.

Who hasn't planned and planned an activity, only to never really start the part where one DOES it? Or, if we start it, we seldom CONTINUE it for any meaningful length of time.

Thinking and talking about marketing so easily replace DOING IT.

But, to get new clients - to create the circumstance where it is POSSIBLE to actively influence the obtaining of new clients - one needs to DO THINGS.

Lots of things - and correct things.

It has to be PRACTICAL "doingness" and it has to be something that's done more or less continuously - weekly or monthly - so that it can CHURN OUT those results.

A marketing system should be like a processing plant or a machine that manufactures something. To keep getting those completed valuable products, one needs to continue the practical process and do it over and over again.

You don't see a food processing plant being planned and built for years... and then used only for a short while.

The period of usage should be at least 100 times that of the planning and building.

But in marketing, we tend to mostly plan and build systems.

Yet marketing SHOULD follow the principle of a PROCUTION PLANT.

You have a SYSTEM (machine) that you need to USE continuously and repetitiously on long-term basis: You do what it takes to get 10 prospects, you handle each, you get as many as you can into a meeting, you get as many as you can to sign up - and you have (perhaps) TWO new clients - see?

And then - DO IT AGAIN.

And again.

And...

Once functionality and performance have been achieved, once there's a high success ratio in obtaining the expected results, REPETITION becomes the basic governing factor of production.

You need to keep it going, do it again and again.

Now we see, what a HUGE difference the EASE-OF-USE aspect of your chosen system really makes.

And how VITAL it is that everything in the system involves only PRACTICAL "getting-new-clients" actions and nothing else.

ANYTHING else, no matter HOW great it seems, will take away from the practical using of the system - and thus, diminish the results. It'll only tie up time, energy and resources from what PRODUCES NEW CLIENTS.

If the system is complicated, impractical or requires a lot of training - or demands prior experience of marketing and selling - it will lower the "DOING" part of it.

To get clients, one must do what is needed to be done to get them.

And there's really very little margin here. You don't need to add much to an effective marketing system to make it STALL, rendering it virtually useless.

It is VERY easy to lower the "active ingredient" of a marketing system - which IS the "performing the successful actions that produce new clients" of it - and thus, render the system simply TOO INEFFICIENT to really produce results AT ALL.

For what produces NOT ENOUGH SUCCESS will be discontinued.

You cannot and will not continue something that doesn't produce results - or, worse still, produces more failures than successes.

And this brings us to the next main factor influencing your "expansion power potential."

4) A system with a high success ratio

Success is the nectar we all want. It is the ultimate reward for having done something absolutely right.

Failure, of course, is the opposite of success - and the punishment of having done something wrong.

That's emotionally speaking - the way we usually think about these things. We LOVE to win - which IS success, ultimately - and we HATE to lose (which is the other name for failure).

But we seldom come to think of the ANATOMY of these two phenomena.

The apparent absoluteness is not factual. It is only the way we FEEL and REACT to success and failure.

SUCCESS is not an absolute as such but it always means you've done something SUFFICIENTLY right to achieve the intended result.

Failure only appears to be "total" when, in actuality, it simply means that NOT ENOUGH things were done SUFFICIENTLY correctly to reach the wanted goal.

Now, this may seem like quibbling - but there IS a point here.

EMOTIONAL responses make us think about success and failure in terms of black or white. In reality, both a simply a SCALE of ingredients that work towards either success OR failure.

Logically, the more you increase the LIKELIHOOD of "doing enough things sufficiently correct," the more you also magnify the ODDS of getting results.

More prospects will become clients, in other words.

Thus, the degree to which YOUR system has been successfully used by other Accounting Professionals to GET results directly governs the expansion potential of your Accounting firm.

Its direct success ratio as in "how many prospects out of so-and-so many attempts." and "how many clients signed on out of so many prospects" will be the key factor.

Not surprisingly, a system that's undergone this supreme test is astronomically more reliable and effective than anything anyone could create WITHOUT such testing and piloting.

A system with a LOW success ratio brings little success and much failure. This is a negative ratio and it will inevitably lead to QUITTING THE SYSTEM.

And, ultimately, this IS the problem with Accounting service marketing systems. Defending theories, arguing the virtue of unproven ideas... it all becomes a VERBAL and MENTAL excercise.

Quite frankly, anyone so inclined can debate himself nauseous for all I care. Words and opinions will never be the supreme test of a marketing system.

USING IT is the test. The longer it has been used, the more Accounting Professionals that have used it, the more SUCCESSES it has produced in the hands of ANY Accounting Professional...

That's the test.

If it works, it works. If it doesn't, it is irrelevant how many experts claim otherwise - well, for the Accounting Professional footing the bill, that is.

Anything that doesn't work cannot be used.

There's a limit to how much "punishment" (failure) a person can take. Even the bravest and strongest will succumb to continuous failure. It's human nature - that which we fail in TOO MUCH we simply QUIT, one way or another.

Now, marketing is a game in which there is not ONE but SEVERAL phases. You could say that it's not A game but a SERIES of games, if you wish.

Prospecting - finding potential clients - is one game, for instance. Presenting your services would be another... and so on.

It isn't possible to create a marketing system that would give you a way to succeed 100 percent.

If you count from "how many direct mailing letters I send out compared to how many clients I sign on" you cannot get a success ratio that's over (or even CLOSE to) 50%.

There's no guarantee that a prospect would become a client every time - just like there's no way Liverpool or Arsenal could win every game they play.

But just like the BEST teams have MORE of what it takes to win ENOUGH to be on top, a marketing system that has a HIGH SUCCESS RATIO will get you on the better side of things.

And if you divide the activity into PHASES and set MINIMUM success ratios for each phase, concentrate on the SUCCESSES (and not the failures)... it CAN be done.

Even then, it takes a clever system that concentrates on the practical actions of getting clients.

It has to be something TESTED and PROVEN in use by other Accounting Professionals - and it has to have a GREAT success ratio.

5) A system that INCORPORATES the elements of success and requires little or no knowledge of sales techniques

The relationship between an Accounting Professional and his client is one requiring a great deal of confidentiality and trust.

A potential client seeking to evaluate your services is, in great parts, actually estimating the nature of the possible future cooperation with you.

Silently, he wonders: Will it be pleasant, will it be comfortable? Should he place his trust in you or not? Will you MISUSE his confidence or REWARD him for it?

This type of thoughts crisscross the prospect's mind and he formulates his OWN answers to these questions from what he OBSERVES. Only he won't tell YOU what he concludes.

It isn't hard to see how adapting the role of a SALESMAN could easily give the WRONG SIGNALS to a business owner looking to change Accountants.

In general, we don't trust salesmen - we SUSPECT their motives and information that they give with such trust-evoking sincerity.

I'm generalising, of course - looking at it from the viewpoint of the prospect. (Also, I'm actually quoting a few surveys that we've done among business owners, so it's not hypothetical but factual.)

I know that you are aware of this problem. The traditional sales approach does not easily suit the specific requirements of Accounting service marketing.

And therefore, a whole different approach is required.

You need a marketing system that allows you to REMAIN in the role of a consulting financial expert and an Accounting Professional.

That way, the potential client's observations will PROVE to him conclusively that COOPERATION with you would be pleasant.

But, there's a paradox here, as you know. It isn't enough to prove it would be pleasant to cooperate with you.

You also need to give sufficient proof of it being MUCH MORE BENEFICIAL than it is with his current Accountant.

You need to give him a REASON to CHANGE Accountants!

And how are you going to accomplish THAT without TELLING HIM about the unique benefits of your services? If you DO tell him, you're immediately within the realm of SELLING - and heavily cutting down the branch you're sitting on!

If you TELL him, he will instantly SUSPECT your claims - and there goes your carefully built image of a trusted, pleasant consultant!

If you DON'T TELL him - how is he going to get a reason to CHANGE Accountants?

I tell you how - there's absolutely NO WAY to accomplish BOTH goals... not if you try to use the TRADITIONAL marketing methods!

And that's where the Modern Accountancy marketing technology comes in.

There's a way to get your prospect to SELF REALISE these things without EVER mentioning them out loud.

Once HE "invents" these facts, they become the TRUTH for him.

The bad news is that it is a VERY COMPLICATED method to CREATE.

I know.

I've done it.

The way to achieve this - getting your prospect to form these facts without TELLING him or CLAIMING them yourself - you need to ask about 50 questions... questions that he is free to answer any way he chooses.

Sounds simple enough, doesn't it?

Well, the ready tools ARE simple to USE.

Once you HAVE those 50 questions.

But to FIND OUT what they are, which sequence they should be in, which questions may be missing and which may be redundant... well, that's a gargantuan task.

In essence, you need to go through THOUSANDS of prospects, testing and piloting, proceeding through the PAINFULLY slow (and arduous) process of trial and error, building the list of questions one by one until you've GOT IT.

It's like groping blindly in the dark for YEARS.

And how do you KNOW that you've attained it?

Simple.

You'll know it when that set of questions - set into ready-to-use tools requiring only READING OUT LOUD the questions and points - uniformly produces a high success ratio in the hands of ANY Accounting Professional.

Once that point has been reached, you have a system that INCORPORATES the "effective ingredients" that are needed to convince MOST prospects that your services give much more benefits - and you achieve it by REMAINING in the role of a consulting Accounting Professional!

See, the point isn't whether or not YOU have the experience, knowledge and skills to sell.

The point is that IF you SELL, you cannot avoid simultaneously HURTING your chances of convincing the prospect.

To avoid that - and still effectively GIVE him a reason to CHANGE Accountants - you need a system with TOOLS that incorporate the techniques... and you simply FOLLOW the script while REMAINING in your most natural role of an Accounting Professional.

It is the most comfortable way to sell. It is also BY FAR the most effective one!

You've got 98-99 percent of what it takes

This is no pep talk. Pep talks have a good amount of charity in them and actually half-accept that the person CAN'T do what he should.

I KNOW you can.

I KNOW you have 99 percent of what it takes to fully control your own destiny independently and without ANY problems.

Now, I also know that failure is a mighty force. When one tries over again to obtain new clients, invests time and money again and again... only yet again to be left without the expected results... then these disappointments can become a MOUNTAIN to bear.

It's the old success-failure rule: If one fails too much in some subject, one eventually quits.

It becomes an awesome power that ORDERS us to concede the impossibility of it.

That's why most Accounting Professionals in public practice today don't BELIEVE it is possible to actively control the number of new clients obtained.

It has become "a fact of life."

In the absence of a WAY to succeed, the impossibility of it BECOMES A FACT.

A person will try something only so many times. If none of those attempts bring sufficient success, he will ADMIT that it is impossible.

That way, we can permit ourselves to not have to keep on trying it. It is impossible - so it would be folly to even try.

I'm not trying to be smart here - it IS how it goes. And there AREN'T too many Accounting service marketing systems out there that COULD give you a fair chance of success.

That's fine. But the unfortunate thing about it is that ONE STOPS LOOKING.

See - life develops constantly. New innovations are made every day.

Times change - and what used to be impossible gets SOLVED eventually.

But failure can close one's mind to this. One stops looking.

That's the final punishment of failure. One gives up hope altogether.

And that's the wrong lesson to learn.

Only you have the power

Only you can change things within your Accounting firm. Failure is basically misplaced trust - but it doesn't prove that one should NEVER AGAIN trust anyone or anything.

It only APPEARS to be that way. Absolutes are not attainable in this world.

It would be impossible that EVERYTHING and EVERYONE would be out to cheat you. But it can BECOME so in one's mind: "can't trust anyone or anything!"

Of course, it would also be just as silly to trust EVERYONE AND EVERYTHING automatically.

The right way is to evaluate for yourself - and KEEP LOOKING.

There's always someone / something somewhere that CAN be trusted, that DELIVERS what it promises and WORKS as it says it does.

But only YOU can make the distinction.

And here's the motivation for doing it:

You have 99 percent of what it takes to fully independently control your own income, expansion, profits and success.

Ultimately, it is your ability to trust someone to deliver that missing 1 percent that is the deciding element on whether or not that HUGE potential of yours becomes available to you.

Those are the cold facts of it.

Everything else is emotion or speculation.

Basically, failure can be CREATED unawares by simply following a bad system that doesn't give enough POSSIBILITY to succeed.

It follows that IF you have an EFFECTIVE system that does give enough possibilities to get sufficiently correct results at each phase, then it WILL CREATE SUCCESS instead.

The unfortunate thing is that, if you use bad systems, you can easily become convinced it is YOU who fails when, strictly speaking, it isn't.

It's just bad or insufficient advice that you've followed.

Thus, there are tremendous benefits to be gained from understanding the ANATOMY of failure and success.

On this web site, we give you tips on how to evaluate marketing systems. We can do so simply because we've developed one that has gone through ALL the real-life tests and come out the other end as a system that works uniformly.

Which system you choose is totally up to you. I won't claim ours is the best system ever created - but I can guarantee that it is a system that WORKS uniformly and is easy to use.

If you use it, you will obtain results.

If you want to see for yourself, CLICK HERE to get a briefing on the contents of Modern Accountancy Marketing & Sales Course!

Alternately, acquaint yourself with our THEME SEMINARS for accounting firms, offering an effective and comfortable way to obtain crucial knowledge.

We also offer a telephone consultation to new clients.

See what you can do...

Best wishes
Harry Kafka
HDK Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead
West Sussex RH19 2DR
United Kingdom
Tel. (01342) 328 116
CONTACT FORM
E-mail: info@accountancymarketing.co.uk

- Monthly Financial Consulting Service: Introducing the proven superior BASIC accounting service that will give you a steady flow of new clients: The MFCS practically sells itself!

IF there was a way to ensure that clients understand and use the information they receive from YOUR basic Accounting service... you would have a mile-long queue of business owners outside your door, all begging for you to accept them as new clients!

CLICK HERE to read how to start delivering a basic Accounting service that 85% of business owners consider so valuable that they would immediately start considering a change of Accountants if they thought it was available...

How to ware your Marketing Hat with a creative, results-producing viewpoint?

As the owner of an Accounting firm, you have many separate tasks and hats. In this article, we examine how easily one can think about marketing "wearing the wrong hat"... and how to avoid the inevitable cost...

CLICK HERE to hold onto your Marketing Hat and make life a lot easier!

Why not offer what businesses want MOST?

51% of small businesses turn to their Accountant for advice...but are we WASTING this natural demand by NOT advising SMEs on the most make-sense and NEEDED areas of enterprising... just because they don't know how to ASK FOR IT?

CLICK HERE to see how you can give clients what they want most....

Packaging Accounting services into highly desirable products

What on earth is PACKAGING? Well, it's the first and most important part of marketing... something without which you will have enormous hardships in getting your services sold effectively because you're not utilizing the PULL that's there. If you read nothing else from our web site, PLEASE read this...

CLICK HERE to read how you can package your Accounting service so it has tremendous pull for your main market — so the service will SELL all on its own!

Instead of paying thousands, how about GETTING PAID for marketing your Accounting services?

In your wildest dreams, have you ever imagined that marketing your services could DIRECTLY BRING INCOME instead of costing an arm and leg?

No, you didn't misunderstand and there's no mistake here... and it's not a wild scheme but something a growing number of firms are employing today...

CLICK HERE to read how Accounting publications can start bringing you a direct income AND new clients!

Looking for inexpensive marketing ideas for a small or startup Accounting practice?

A small Accounting firm has some very speficic requisites for any marketing system. Otherwise, you're playing with the very survival of your practice.

There are certain simple basics on how to EVALUATE Accountancy marketing systems on whether these really have what it takes for you to get new clients.

CLICK HERE to learn how to evaluate your needs for an Accounting service marketing system!

Making use of normal people in selling Accounting services... or are you planning to do it yourself forever?

Read this article to find why it's seemingly impossible to get someone to sell your services successfully. Once you KNOW, you can actually DO IT...

CLICK HERE to learn how you can help average people become highly effective sales persons for your Accounting firm!

EXPANSION-MINDED OR NOT? Why not take this tongue-in-cheek test to measure your readiness for expansion...

Expansion doesn't just happen like a lightning out of blue skies. It requires favourable circumstances... Here's a test for you if you have what it takes to BITE bite into this hot chilli pepper...????

CLICK HERE to test how ready your firm is for healthy expansion at this moment!

Ready-to-use tools for finding prospective Accounting clients and to present & sell your services successfully:

What's all the rave about ready-to-use tools for marketing & selling Accounting services? What's the difference — if these are NOT software solutions then WHAT are they?

CLICK HERE to learn the secret of ready-to-use marketing & sales tools used by the most successful Accounting firms today!

The biggest trap stopping you from obtaining Accounting clients at will...

There's an insidious, invisible TRAP into which we've all fallen. If allowed to remain unnoticed, this trap mechanism will effectively keep any Accounting professional from ever gaining the ability to obtain clients at will.

Knowing the anatomy of this insidious trap (and knowing how to get out of it) is probably the most vital piece of knowledge for unleashing your true potential in acquiring new clients at will.

CLICK HERE to learn the biggest trap stopping accountancy client acquisition... and how to guarantee it won't stop you from obtaining accounting clients at will!

Why you can't find anywhere NEAR as many prospectice clients as you want:

If only you could FIND MORE PROSPECTIVE CLIENTS...

Why does it appear impossible? Why do you get SO FEW referrals and prospects? What's causing this?

Well, chances are you've totally overlooked the biggest source of prospective clients in your area!

CLICK HERE to read an amazing article on different types of prospects and what you need to find and sign these onto your services successfully!

Pricing Accounting services at value... but what's the value to clients?

Pricing your service by hourly rates will always result in lots of upsets and unnecessary explanations.

Why not adopt the principle of charging for availability of advice and at the value your expertise really represents to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard if you know how to do it...

CLICK HERE to see how Accountants have been able to achieve freedom from hourly rates while increasing profit by an avearge 22 percent....

Do you KNOW what what business owners think about, value in, and want from Accounting... or just THINK you do?

Are you LOSING THOUSANDS by assuming business owners think the same way you do about Accounting services? Could it be that their viewpoint is very much different?

One thing is for certain: If you align your marketing message to meet EXACTLY what business owners want from Accounting services, you will start gettin a lot of new clients. Read why most Accounting firms are SO CERTAIN THEY KNOW while they still can't get new clients...

CLICK HERE to read this amazing and life-changing information on how you can start controlling the flow of new Accounting clients!

Accounting service marketing: Getting your message across

Why is it so difficult to get ANY response to marketing letters, ads and sales promotions? What can you do to change it?

CLICK HERE to read how you can get your Accounting service marketing message across and create lots of interest for your services!

Why "hiring a marketing expert" won't cut mustard if you want new clients...

One of the most common misconceptions among mid-sized Accounting firms is to think that all they need for marketing is to hire a marketing expert.

But that's really like solving a transportation problem by hiring a chauffeur and forgetting that he needs a VEHICLE to drive before any results can be hoped to be obtained...

CLICK HERE to read what you need BEFORE hiring a marketing expert for your Accounting firm for RESULTS...

So you're looking for a faster, easier solution to finding new Accounting clients?

Many Accounting professionals in public practice don't really want to get involved in marketing and sales that much. Instead, they're looking for a fast and easy solution to finding new clients.

But BUYER BEWARE... does such a system EXIST at all? Well, many CLAIM that it does but if it sounds too good to be true...

CLICK HERE to read why looking for an easy way of finding Accounting clients can make you vulnerable for untold trouble!

-Vital necessity of troubleshooting-- When choosing a marketing system for your Accounting firm...

Learn the insider secret on how you can instantly spot a functional marketing system and reject untried and unproven systems. The secret lies in whether or not the system has TROUBLESHOOTING TOOLS...

CLICK HERE to read why the inclusion of troubleshooting tools is so vitally important when choosing a marketing system for your Accounting firm!

Risk Management: Controlling the risks in marketing Accounting services

CLICK HERE to read this eye-opener about risks of marketing Accounting services and how to minimise them for yourself!

So you HATE cold calling and don't AT ALL believe in telemarketing?

Then JOIN THE CLUB... you're definitely not alone!

But is telemarketing really a waste of time and money... or is it simply that you need a completely DIFFERENT approach (and system) to get lots pf prospective clients for Accounting services by way of telemarketing?

CLICK HERE to read how altogether 10,000 preselected prospective Accounting clients were obtained by a simple telemarketing speech...

Prospective Accounting clients through direct mailing?

Many Accounting professionals in public practice have tried their hand in creating sales letters. And most of us have had to give up for it's very expensive to find out that the letter doesn't bring results...

To get results, you need to use exactly the right words and concepts in your letter. And while it's not much of a secret, it makes a huge difference in response...

CLICK HERE to read how you can use direct mailing letters to obtain a good number of interested leads!

7 factors governing the success of Accountancy prospecting

You're 98% success... but to get a new client you need a hundred!

- FIGHTING BACK: How certain are you that it is impossible to get new clients for your Accounting firm in today's economic situation?

Midst all the bad news, it's easy to forget that an economic slowdown contains both risks and opportunities, just like any other. Doing nothing is the only certain way to ensure that the situation can do maximum damage.

In fact, during recession you can make a HUGE LEAP FORWARD in terms of increasing your clientele and income... simply because most of your competitors do absolutely nothing. All you really need is to have a marketing strategy that aligns with the economic situation.

CLICK HERE to read how to harness recession to get lots of new Accounting clients!

How to SELL without having to use superlatives about yourself?

If only it was easier to sell...

Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives can be very embarrassing... and one can also argue that such salesman antcis don't go well with the image of an Accounting professional.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

CLICK HERE to read how you can unleash your true selling power while remaining in your Accountant's role!

New Generation Accounting Service PRESENTATION techniques

The traditional Accounting service presentation has outlived its usefulness. It still works with referrals and some prospects, but if you are serious about getting a lot MORE clients, you'll want this amazing new technique...

CLICK HERE to read more on how to increase sales remarkably with a new Accounting service presentation technique!

Advertising & Marketing of Accounting services - a complete waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE to learn why advertising accounting services doesn't work... and how you can change that!

Are you practical or not when it comes to selecting a marketing system for your Accounting firm?

How can you find out beforehand whether or not a marketing system is practical and easy to use? Is it possible to estimate how fast and easy it is to start using the system and actually OBTAIN the expected results... new clients?

CLICK HERE to read how you can evaluate an accountancy marketing system for its practicality and usability before buying it!

Comparing Accountancy marketing systems: The ease of getting started and the degree of support

In selecting a practice management system for your Accounting firm, it is essential to ensure those offering the system have actually used it themselves...

CLICK HERE to evaluate the practical experience behind any Accounting service marketing system.

THE DIFFERENCE between traditional and modern marketing techiniques for Accounting firms

Traditional Accountancy marketing has a lot of good and perfectly applicable parts and practices. But some parts are ineffective by now. Learn how you can get results by using the MODERN marketing tehniques...

CLICK HERE to read an article that will forever change the way you think about marketing Accounting services.

You don't want to increase the NUMBER of Accounting clients but REPLACE a few with BETTER paying & more cooperative ones?

Sometimes the idea of increasing the number of clients isn't appealing for obvious reasons. Not everyone wants to expand through a vast clientele and take on the hassles of employing many people. A sole practitioner who's been in practice for a while usually has TOO many clients already... and too much hassle. The old 80/20 rule (20% of clients cause 80% of the hassle but not of the income) can be beaten but it takes a bit of cunning.

CLICK HERE to read how to start changing the profile of your clientele so that you get more of those profitable and cooperative Accounting clients and can replace the bad ones!

Getting advanced added-value Accounting services sold

Many Accounting Professionals have superb additional services to offer to their clients. But why are those added-value Accounting services, special consulting, valuation and other such excellent services so difficult to sell?

There's a very simple and logical reason for it - and once you know what the barrier is, you can effectively open the door to increase the sale of these additional services.

CLICK HERE to read the full article on solving the riddle of getting advanced Accounting services sold.

How to sell Accounting services: Getting your hourly rates accepted by prospective clients

Majority of business owners seek for low-cost Accounting services. Justifying reasonable hourly rates is a constant pain and source of disagreements.

There is a simple way to help your prospects and clients accept your fees...

CLICK HERE to read on pricing of Accounting services and achieving acceptance the fees.

Do you want to get a lot more REFERRALS for accounting services?

Referrals are the cream of all potential clients for an Accounting firm. They're easy to deal with and you can close almost all of them onto your services.

But why are they so hard to find? And how do you INCREASE the flow of referrals?

CLICK HERE to learn the six factors governing the flow of referrals for Accounting services!