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Would you like your accounting clients to bring you more referrals?

Most accounting firms would want their clients to bring more referrals.

And I assume you also would welcome new referrals with open arms... and wished that each client brought them more frequently as well.

Referrals are the best of accounting prospects. They come because someone they trust has recommended your services. They come already DECIDED to sign onto your accounting services, and will do so unless something untoward or unexpected changes their mind.

The accounting professional seldom fails to sign a referral onto his or her services.

Referrals are the most valuable prospect and also the easiest (and most comfortable) to deal with, compared to any other type of prospect, such as those acquired through cold calling or networking... or even the occasional walk-in.

Referrals appreciate and respect your financial knowhow. Your expertise has been warmly endorsed by someone they know and trust... someone whose judgment they rely on.

So they're really already SOLD before we meet them.

Why are there so few referrals for an accounting firm?

Essentially, all the good work you've done has built a reservoir of goodwill which COULD be utilised as the driving power to bring you referrals.

Yet there are several barriers to harnessing this power.

These stops involve your clients and their realities, views and understanding.

To acquire referrals, you need tools to ensure your clients are...

Now the above is a short and generalised list of the prerequisites of a successful referral programme but it will give you a rough idea of what's involved.

The fact is that most accounting clients do not understand what they're receiving. Equally accurate is the actuality that CLIENTS CAN BE MADE TO REALISE HOW MUCH THEY RECEIVE.

Once they do, their WILLINGNESS to recommend you has been created... but that will not do you much good as they won't know HOW to recommend you or to WHOM (and WHEN).

Next, you need to DIRECT their willingness in a special way so they learn to RECOGNISE who needs your services. This is the "whom and when" of referring new clients.

Still they won't do it... before you teach them HOW to do it. This involves simple tools which need to be thought out in advance and given to the client so WHEN he uses these he will SUCCEED.

The difficulties with all these prerequisites are rather obvious, of course. How do you do it so it can be done QUICKLY? You cannot take up hours or days of your clients' time, they're busy as it is and have their own businesses to run.

And how do you do it so they will be INTERESTED in bringing you referrals? What do THEY get out of it... why would they bother?

Next, how do you TEACH things to a client without embarrassing situations? Most business owners have absolutely NO desire to get back on the school bench... so you need to be able to make this happen very discreetly and so it doesn't appear to be an educational activity at all.

And finally, how do you create the tools they CAN use successfully, without training?

On the upside, once you cross those hurdles, you HAVE a successful referral programme that produces new referrals every month with reliability and continuity.

Which is exactly what you can achieve with HDK Accounting Firm Referral Programme.

HDK Accounting Firm Referral Programme

This service concept is basically a consulting programme, during which we will work closely with you to help you create a functioning referral programme for your accounting firm.

We will create the exact tools to use for solving each of the major problems stopping the acquisition of referrals.

We will work with you to train one of your staff to use the tools and we will troubleshoot your referral programme until it runs smoothly and produces new referrals at a good ratio.

But this programme is not for everyone.

HDK Accounting Firm Referral Programme is for accounting firms with minimum 100 business clients. Basically the service is for accounting firms within United Kingdom, although it can be delivered anywhere in the world provided you accept telephone consultations and training or are willing to travel to UK.

The goal of the HDK Accounting Firm Referral Programme is to unleash the potential of referrals within your clientele, to harness the goodwill created by the years of service you've put in with your clients.

It is easy to imagine the benefits of activating your clients to bring you new referrals. If every client could be made to bring ONE new client every year... well, it can be quite something.

In reality some clients cannot be activated while others are far more productive than one referral a year. But the main idea is to capitalise on your good work AND the personal networks of your clients so that mutually beneficial cooperation comes into existence and CONTINUES working from thereon.

HDK Accounting Firm Referral Programme is tailored to your specific requirements and situation, so if you are interested to find out how this service could benefit your accounting firm, please fill in the enquiry form below and I will be in touch.

Referrals are the big unutilised resource in accountancy client-acquisition. I can say without hesitation that the potential of your clientele to bring new ones is easily 2-5 times the size of your current customer base.

Most accounting firms feel overwhelmed by the idea and disbelieve it. They've tried and failed... and the human mind cannot handle failure so we explain it to be IMPOSSIBLE to acquire referrals with any consistency or quantity.

It is... but only for as long as you don't INVEST ENOUGH into overcoming the obstacles that currently BLOCK the flow of referrals.

Unblock the pipeline and it flows.

It really could be that simple.

If you have more than 100 clients and would like to learn more of your true potential for referrals, fill in the form below.

If you have further questions, please use our unique product enquiry form to talk to a consultant (not a salesperson) about any and all concerns you may have and to receive answers to each of your questions.

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland Str.
Clearwater, FL 33755, U.S.A.
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
CONTACT FORM

- Monthly Financial Consulting Service: Introducing the proven superior BASIC accounting service that will give you a steady flow of new clients: The MFCS practically sells itself!

IF there was a way to ensure that clients understand and use the information they receive from YOUR basic Accounting service... you would have a mile-long queue of business owners outside your door, all begging for you to accept them as new clients!

CLICK HERE to read how to start delivering a basic Accounting service that 85% of business owners consider so valuable that they would immediately start considering a change of Accountants if they thought it was available...

How to ware your Marketing Hat with a creative, results-producing viewpoint?

As the owner of an Accounting firm, you have many separate tasks and hats. In this article, we examine how easily one can think about marketing "wearing the wrong hat"... and how to avoid the inevitable cost...

CLICK HERE to hold onto your Marketing Hat and make life a lot easier!

Why not offer what businesses want MOST?

51% of small businesses turn to their Accountant for advice...but are we WASTING this natural demand by NOT advising SMEs on the most make-sense and NEEDED areas of enterprising... just because they don't know how to ASK FOR IT?

CLICK HERE to see how you can give clients what they want most....

Packaging Accounting services into highly desirable products

What on earth is PACKAGING? Well, it's the first and most important part of marketing... something without which you will have enormous hardships in getting your services sold effectively because you're not utilizing the PULL that's there. If you read nothing else from our web site, PLEASE read this...

CLICK HERE to read how you can package your Accounting service so it has tremendous pull for your main market — so the service will SELL all on its own!

Instead of paying thousands, how about GETTING PAID for marketing your Accounting services?

In your wildest dreams, have you ever imagined that marketing your services could DIRECTLY BRING INCOME instead of costing an arm and leg?

No, you didn't misunderstand and there's no mistake here... and it's not a wild scheme but something a growing number of firms are employing today...

CLICK HERE to read how Accounting publications can start bringing you a direct income AND new clients!

Looking for inexpensive marketing ideas for a small or startup Accounting practice?

A small Accounting firm has some very speficic requisites for any marketing system. Otherwise, you're playing with the very survival of your practice.

There are certain simple basics on how to EVALUATE Accountancy marketing systems on whether these really have what it takes for you to get new clients.

CLICK HERE to learn how to evaluate your needs for an Accounting service marketing system!

Making use of normal people in selling Accounting services... or are you planning to do it yourself forever?

Read this article to find why it's seemingly impossible to get someone to sell your services successfully. Once you KNOW, you can actually DO IT...

CLICK HERE to learn how you can help average people become highly effective sales persons for your Accounting firm!

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Expansion doesn't just happen like a lightning out of blue skies. It requires favourable circumstances... Here's a test for you if you have what it takes to BITE bite into this hot chilli pepper...????

CLICK HERE to test how ready your firm is for healthy expansion at this moment!

Ready-to-use tools for finding prospective Accounting clients and to present & sell your services successfully:

What's all the fuss about ready-to-use tools for marketing & selling Accounting services? What's the difference — if these are NOT software solutions then WHAT are they?

The biggest trap stopping you from obtaining Accounting clients at will...

There's an insidious, invisible TRAP into which we've all fallen. If allowed to remain unnoticed, this trap mechanism will effectively keep any Accounting professional from ever gaining the ability to obtain clients at will.

Knowing the anatomy of this insidious trap (and knowing how to get out of it) is probably the most vital piece of knowledge for unleashing your true potential in acquiring new clients at will.

CLICK HERE to learn the biggest trap stopping accountancy client acquisition... and how to guarantee it won't stop you from obtaining accounting clients at will!

Why you can't find anywhere NEAR as many prospectice clients as you want:

If only you could FIND MORE PROSPECTIVE CLIENTS...

Why does it appear impossible? Why do you get SO FEW referrals and prospects? What's causing this?

Well, chances are you've totally overlooked the biggest source of prospective clients in your area!

CLICK HERE to read an amazing article on different types of prospects and what you need to find and sign these onto your services successfully!

Pricing Accounting services at value... but what's the value to clients?

Pricing your service by hourly rates will always result in lots of upsets and unnecessary explanations.

Why not adopt the principle of charging for availability of advice and at the value your expertise really represents to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard if you know how to do it...

CLICK HERE to see how Accountants have been able to achieve freedom from hourly rates while increasing profit by an avearge 22 percent....

Do you KNOW what what business owners think about, value in, and want from Accounting... or just THINK you do?

Are you LOSING THOUSANDS by assuming business owners think the same way you do about Accounting services? Could it be that their viewpoint is very much different?

One thing is for certain: If you align your marketing message to meet EXACTLY what business owners want from Accounting services, you will start gettin a lot of new clients. Read why most Accounting firms are SO CERTAIN THEY KNOW while they still can't get new clients...

CLICK HERE to read this amazing and life-changing information on how you can start controlling the flow of new Accounting clients!

Accounting service marketing: Getting your message across

Why is it so difficult to get ANY response to marketing letters, ads and sales promotions? What can you do to change it?

CLICK HERE to read how you can get your Accounting service marketing message across and create lots of interest for your services!

Why "hiring a marketing expert" won't cut mustard if you want new clients...

One of the most common misconceptions among mid-sized Accounting firms is to think that all they need for marketing is to hire a marketing expert.

But that's really like solving a transportation problem by hiring a chauffeur and forgetting that he needs a VEHICLE to drive before any results can be hoped to be obtained...

CLICK HERE to read what you need BEFORE hiring a marketing expert for your Accounting firm for RESULTS...

So you're looking for a faster, easier solution to finding new Accounting clients?

Many Accounting professionals in public practice don't really want to get involved in marketing and sales that much. Instead, they're looking for a fast and easy solution to finding new clients.

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CLICK HERE to read why looking for an easy way of finding Accounting clients can make you vulnerable for untold trouble!

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CLICK HERE to read why the inclusion of troubleshooting tools is so vitally important when choosing a marketing system for your Accounting firm!

Risk Management: Controlling the risks in marketing Accounting services

CLICK HERE to read this eye-opener about risks of marketing Accounting services and how to minimise them for yourself!

So you HATE cold calling and don't AT ALL believe in telemarketing?

Then JOIN THE CLUB... you're definitely not alone!

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CLICK HERE to read how altogether 10,000 preselected prospective Accounting clients were obtained by a simple telemarketing speech...

Prospective Accounting clients through direct mailing?

Many Accounting professionals in public practice have tried their hand in creating sales letters. And most of us have had to give up for it's very expensive to find out that the letter doesn't bring results...

To get results, you need to use exactly the right words and concepts in your letter. And while it's not much of a secret, it makes a huge difference in response...

CLICK HERE to read how you can use direct mailing letters to obtain a good number of interested leads!

7 factors governing the success of Accountancy prospecting

You're 98% success... but to get a new client you need a hundred!

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Midst all the bad news, it's easy to forget that an economic slowdown contains both risks and opportunities, just like any other. Doing nothing is the only certain way to ensure that the situation can do maximum damage.

In fact, during recession you can make a HUGE LEAP FORWARD in terms of increasing your clientele and income... simply because most of your competitors do absolutely nothing. All you really need is to have a marketing strategy that aligns with the economic situation.

CLICK HERE to read how to harness recession to get lots of new Accounting clients!

How to SELL without having to use superlatives about yourself?

If only it was easier to sell...

Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives can be very embarrassing... and one can also argue that such salesman antcis don't go well with the image of an Accounting professional.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

CLICK HERE to read how you can unleash your true selling power while remaining in your Accountant's role!

New Generation Accounting Service PRESENTATION techniques

The traditional Accounting service presentation has outlived its usefulness. It still works with referrals and some prospects, but if you are serious about getting a lot MORE clients, you'll want this amazing new technique...

CLICK HERE to read more on how to increase sales remarkably with a new Accounting service presentation technique!

Advertising & Marketing of Accounting services - a complete waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE to learn why advertising accounting services doesn't work... and how you can change that!

Are you practical or not when it comes to selecting a marketing system for your Accounting firm?

How can you find out beforehand whether or not a marketing system is practical and easy to use? Is it possible to estimate how fast and easy it is to start using the system and actually OBTAIN the expected results... new clients?

CLICK HERE to read how you can evaluate an accountancy marketing system for its practicality and usability before buying it!

Comparing Accountancy marketing systems: The ease of getting started and the degree of support

In selecting a practice management system for your Accounting firm, it is essential to ensure those offering the system have actually used it themselves...

CLICK HERE to evaluate the practical experience behind any Accounting service marketing system.

THE DIFFERENCE between traditional and modern marketing techiniques for Accounting firms

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CLICK HERE to read an article that will forever change the way you think about marketing Accounting services.

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Sometimes the idea of increasing the number of clients isn't appealing for obvious reasons. Not everyone wants to expand through a vast clientele and take on the hassles of employing many people. A sole practitioner who's been in practice for a while usually has TOO many clients already... and too much hassle. The old 80/20 rule (20% of clients cause 80% of the hassle but not of the income) can be beaten but it takes a bit of cunning.

CLICK HERE to read how to start changing the profile of your clientele so that you get more of those profitable and cooperative Accounting clients and can replace the bad ones!

How to sell advanced added-value Accounting services

Many Accounting Professionals have superb additional services to offer to their clients. But why are those added-value Accounting services, special consulting, valuation and other such excellent services so difficult to sell?

There's a very simple and logical reason for it - and once you know what the barrier is, you can effectively open the door to increase the sale of these additional services.

CLICK HERE to read the full article on solving the riddle of getting advanced Accounting services sold.

How to sell Accounting services: Getting your hourly rates accepted by prospective clients

Majority of business owners seek for low-cost Accounting services. Justifying reasonable hourly rates is a constant pain and source of disagreements.

There is a simple way to help your prospects and clients accept your fees...

CLICK HERE to read on pricing of Accounting services and achieving acceptance the fees.

Do you want to get a lot more REFERRALS for accounting services?

Referrals are the cream of all potential clients for an Accounting firm. They're easy to deal with and you can close almost all of them onto your services.

But why are they so hard to find? And how do you INCREASE the flow of referrals?

CLICK HERE to learn the six factors governing the flow of referrals for Accounting services!