| Accountancy links & resources for Accounting Professionals in public practice. Marketing, Academics, Accounting organizations, Accounting firms, and other such resources that are of interest for all Accounting Professionals.... |
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| HDK Consultants USA Inc. |
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HDK Accounting Firm Referral Programme Tailored In-House Theme Seminars for your accounting Firm |
Links & ResourcesOn this page, we will collect chosen links for Accounting Professionals. Links exchange is of interest to us so please, if your site is accountancy related, contact us about setting up links on each other's sites.
Best wishes, Harry Kafka |
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- Monthly Financial Consulting Service: Introducing the proven superior BASIC accounting service that will give you a steady flow of new clients: The MFCS practically sells itself!IF there was a way to ensure that clients understand and use the information they receive from YOUR basic Accounting service... you would have a mile-long queue of business owners outside your door, all begging for you to accept them as new clients! |
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How to ware your Marketing Hat with a creative, results-producing viewpoint?As the owner of an Accounting firm, you have many separate tasks and hats. In this article, we examine how easily one can think about marketing "wearing the wrong hat"... and how to avoid the inevitable cost... CLICK HERE to hold onto your Marketing Hat and make life a lot easier! |
Why not offer what businesses want MOST?51% of small businesses turn to their Accountant for advice...but are we WASTING this natural demand by NOT advising SMEs on the most make-sense and NEEDED areas of enterprising... just because they don't know how to ASK FOR IT? CLICK HERE to see how you can give clients what they want most.... |
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Packaging Accounting services into highly desirable productsWhat on earth is PACKAGING? Well, it's the first and most important part of marketing... something without which you will have enormous hardships in getting your services sold effectively because you're not utilizing the PULL that's there. If you read nothing else from our web site, PLEASE read this... |
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Instead of paying thousands, how about GETTING PAID for marketing your Accounting services?In your wildest dreams, have you ever imagined that marketing your services could DIRECTLY BRING INCOME instead of costing an arm and leg? No, you didn't misunderstand and there's no mistake here... and it's not a wild scheme but something a growing number of firms are employing today... |
Looking for inexpensive marketing ideas for a small or startup Accounting practice?A small Accounting firm has some very speficic requisites for any marketing system. Otherwise, you're playing with the very survival of your practice. There are certain simple basics on how to EVALUATE Accountancy marketing systems on whether these really have what it takes for you to get new clients. CLICK HERE to learn how to evaluate your needs for an Accounting service marketing system! |
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Making use of normal people in selling Accounting services... or are you planning to do it yourself forever?Read this article to find why it's seemingly impossible to get someone to sell your services successfully. Once you KNOW, you can actually DO IT... |
EXPANSION-MINDED OR NOT? Why not take this tongue-in-cheek test to measure your readiness for expansion...Expansion doesn't just happen like a lightning out of blue skies. It requires favourable circumstances... Here's a test for you if you have what it takes to BITE bite into this hot chilli pepper...???? CLICK HERE to test how ready your firm is for healthy expansion at this moment! |
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Ready-to-use tools for finding prospective Accounting clients and to present & sell your services successfully:What's all the fuss about ready-to-use tools for marketing & selling Accounting services? What's the difference — if these are NOT software solutions then WHAT are they?
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The biggest trap stopping you from obtaining Accounting clients at will...There's an insidious, invisible TRAP into which we've all fallen. If allowed to remain unnoticed, this trap mechanism will effectively keep any Accounting professional from ever gaining the ability to obtain clients at will. Knowing the anatomy of this insidious trap (and knowing how to get out of it) is probably the most vital piece of knowledge for unleashing your true potential in acquiring new clients at will. |
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Why you can't find anywhere NEAR as many prospectice clients as you want:If only you could FIND MORE PROSPECTIVE CLIENTS... Why does it appear impossible? Why do you get SO FEW referrals and prospects? What's causing this? Well, chances are you've totally overlooked the biggest source of prospective clients in your area! |
Pricing Accounting services at value... but what's the value to clients?Pricing your service by hourly rates will always result in lots of upsets and unnecessary explanations. Why not adopt the principle of charging for availability of advice and at the value your expertise really represents to clients? How can you CREATE that value in the minds of your current and future clients? Its not all that hard if you know how to do it... |
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Do you KNOW what what business owners think about, value in, and want from Accounting... or just THINK you do? Are you LOSING THOUSANDS by assuming business owners think the same way you do about Accounting services? Could it be that their viewpoint is very much different? One thing is for certain: If you align your marketing message to meet EXACTLY what business owners want from Accounting services, you will start gettin a lot of new clients. Read why most Accounting firms are SO CERTAIN THEY KNOW while they still can't get new clients... |
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Accounting service marketing: Getting your message acrossWhy is it so difficult to get ANY response to marketing letters, ads and sales promotions? What can you do to change it? |
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Why "hiring a marketing expert" won't cut mustard if you want new clients...One of the most common misconceptions among mid-sized Accounting firms is to think that all they need for marketing is to hire a marketing expert. But that's really like solving a transportation problem by hiring a chauffeur and forgetting that he needs a VEHICLE to drive before any results can be hoped to be obtained... |
So you're looking for a faster, easier solution to finding new Accounting clients?Many Accounting professionals in public practice don't really want to get involved in marketing and sales that much. Instead, they're looking for a fast and easy solution to finding new clients. But BUYER BEWARE... does such a system EXIST at all? Well, many CLAIM that it does but if it sounds too good to be true... |
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-Vital necessity of troubleshooting-- When choosing a marketing system for your Accounting firm...Learn the insider secret on how you can instantly spot a functional marketing system and reject untried and unproven systems. The secret lies in whether or not the system has TROUBLESHOOTING TOOLS... |
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Risk Management: Controlling the risks in marketing Accounting services |
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So you HATE cold calling and don't AT ALL believe in telemarketing?Then JOIN THE CLUB... you're definitely not alone! But is telemarketing really a waste of time and money... or is it simply that you need a completely DIFFERENT approach (and system) to get lots pf prospective clients for Accounting services by way of telemarketing? |
Prospective Accounting clients through direct mailing?Many Accounting professionals in public practice have tried their hand in creating sales letters. And most of us have had to give up for it's very expensive to find out that the letter doesn't bring results... To get results, you need to use exactly the right words and concepts in your letter. And while it's not much of a secret, it makes a huge difference in response... |
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7 factors governing the success of Accountancy prospecting
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You're 98% success... but to get a new client you need a hundred!
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- FIGHTING BACK: How certain are you that it is impossible to get new clients for your Accounting firm in today's economic situation?Midst all the bad news, it's easy to forget that an economic slowdown contains both risks and opportunities, just like any other. Doing nothing is the only certain way to ensure that the situation can do maximum damage. In fact, during recession you can make a HUGE LEAP FORWARD in terms of increasing your clientele and income... simply because most of your competitors do absolutely nothing. All you really need is to have a marketing strategy that aligns with the economic situation. CLICK HERE to read how to harness recession to get lots of new Accounting clients! |
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How to SELL without having to use superlatives about yourself?If only it was easier to sell... Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives can be very embarrassing... and one can also argue that such salesman antcis don't go well with the image of an Accounting professional. It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know. |
New Generation Accounting Service PRESENTATION techniquesThe traditional Accounting service presentation has outlived its usefulness. It still works with referrals and some prospects, but if you are serious about getting a lot MORE clients, you'll want this amazing new technique... |
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Advertising & Marketing of Accounting services - a complete waste of effort and money?Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch? CLICK HERE to learn why advertising accounting services doesn't work... and how you can change that! |
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Are you practical or not when it comes to selecting a marketing system for your Accounting firm?How can you find out beforehand whether or not a marketing system is practical and easy to use? Is it possible to estimate how fast and easy it is to start using the system and actually OBTAIN the expected results... new clients? |
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Comparing Accountancy marketing systems: The ease of getting started and the degree of supportIn selecting a practice management system for your Accounting firm, it is essential to ensure those offering the system have actually used it themselves... CLICK HERE to evaluate the practical experience behind any Accounting service marketing system. |
THE DIFFERENCE between traditional and modern marketing techiniques for Accounting firmsTraditional Accountancy marketing has a lot of good and perfectly applicable parts and practices. But some parts are ineffective by now. Learn how you can get results by using the MODERN marketing tehniques... |
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You don't want to increase the NUMBER of Accounting clients but REPLACE a few with BETTER paying & more cooperative ones?Sometimes the idea of increasing the number of clients isn't appealing for obvious reasons. Not everyone wants to expand through a vast clientele and take on the hassles of employing many people. A sole practitioner who's been in practice for a while usually has TOO many clients already... and too much hassle. The old 80/20 rule (20% of clients cause 80% of the hassle but not of the income) can be beaten but it takes a bit of cunning. |
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How to sell advanced added-value Accounting servicesMany Accounting Professionals have superb additional services to offer to their clients. But why are those added-value Accounting services, special consulting, valuation and other such excellent services so difficult to sell? There's a very simple and logical reason for it - and once you know what the barrier is, you can effectively open the door to increase the sale of these additional services. |
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How to sell Accounting services: Getting your hourly rates accepted by prospective clientsMajority of business owners seek for low-cost Accounting services. Justifying reasonable hourly rates is a constant pain and source of disagreements. There is a simple way to help your prospects and clients accept your fees... CLICK HERE to read on pricing of Accounting services and achieving acceptance the fees. |
Do you want to get a lot more REFERRALS for accounting services?Referrals are the cream of all potential clients for an Accounting firm. They're easy to deal with and you can close almost all of them onto your services. But why are they so hard to find? And how do you INCREASE the flow of referrals? CLICK HERE to learn the six factors governing the flow of referrals for Accounting services! |
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from contact to sign-on to follow? to really GET results? with TOOLS that require no training to use? & sales activity of practical nature? and troubleshoot problems? independence to obtain new Accounting clients wherever you want? |
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