PART 1 is an informative startup for the course, giving the inside research information on the needs, wishes, hopes and fears of business owners in regards to Accounting firms and services... along with a lot of data on prospecting and marketing.

Many Accountants in public practice are absolutely CERTAIN that they already KNOW what business owners want from Accounting services and what they think about firms and so on... and yet they're amazed when they read the detailed, 36-page survey report which comes with Part 1 of the course...

Part 1 answers questions such as...

-	What additional services business owners really consider valuable but never ask for because they don't know HOW?
-	What are the different categories of potential clients and why it's so vital to recognise these to handle each successfully?
-	How you can learn to recognize which contacts are easy to sign on and which practically impossible?
-	What business owners think about accountants but would never tell YOU... both the good and the bad?
-	What is the one and only BASIC added-value service that 85% of business owners want but never ask for because they think it's not AVAILABLE?
-	Why are business owners normally so passive and unwilling to change Accountants and how can you easily overcome these barriers?
-	How should you approach business owners to create instant interest... and what should you always avoid as it will be an instant put-off?
-	How could you increase your profits instantly while soon finding more time to enjoy your success?
-	How do you PACKAGE accounting services and why is it so vitally important for creating both UNIQUENESS and ADDED VALUE for your services?
-	WHAT are the primary causes for both failures and successes in marketing accounting services?
-	How do you establish exactly the correct angle of approach for your marketing, thus creating a constant flow of potential clients?
-	What is the purpose of standardising the marketing and selling of accounting services into tools that anyone can use... and why is it so VITAL for your success and future (if you ever want someone ELSE to be able to acquire new clients for your firm)?

...among others. It will be an eye-opening read and you'll also receive a full introduction to Part 2 of your Modern Accountancy Marketing Course!

PART 2 avails you with the insider knowledge on direct mailing as it pertains specifically to Accounting services. You also receive 13 ready-to-use letters to choose from as you wish.

Part 2 includes 13 unique and ready-to-use direct mailing letters within several strategies of approach. You have an abundance of alternate approaches to suit your preferences.

Part 2 will also answer these questions...

-	Why is it so difficult to obtain results with direct mailing and how can you avoid these pitfalls to achieve success with your campaign at low cost?
-	How can direct mailing be a frightfully effective vehicle for prospecting but ONLY if you know EXACTLY what to do?
-	How does a direct mailing letter WORK — what does the receiver see, how long have you got to create a positive impact... and what's the secret to success in direct mailing?
-	How do you take out "insurance" against any risks with direct mailing, combining it with another simple form of prospecting?
-	How do you form a target group for your mailings at low cost?
-	What role do the various elements of a letter play, such as headline, text content, and visual design... and why a great-looking letter may not produce any results at all?
-	How can you find new potential clients constantly yet cost-efficiently?
-	How can you harness dissatisfaction of business owners to create instant interest for your services?
-	If something goes wrong with your direct mailings, how can you find out exactly WHAT went wrong and correct it instantly?

...among others. It will be full of extremely valuable insider information with which you'll save money... and obtain new clients.

Part 2 of your Modern Accountancy Marketing & Sales Course ALSO includes several proven & tested ready-to-use tools such as...

-	Instructions for selecting your target audience and obtaining mailing lists
-	13 ready-to-use letters in four different series
-	Client Satisfaction Survey letter
-	Accounting Service Fulfilment Analysis and also the tools for its evaluation and how to report it to prospective clients (so you get the sale)
-	Full and detailed instructions on preparing your mailings at low cost and achieving your aims with direct mailing
-	A detailed troubleshooting list tool for finding and easily correcting any problems you may run into starting and maintaining your direct mailing campaigns

Of course, it also contains a detailed introduction of Part 3 of your Modern Accountancy Marketing Course!

PART 3 gives you a prospecting system based on setting up an inexpensive telemarketing activity — a system we've used ourselves to acquire more than 10,000 selected prospective clients for Accounting firms.

Telemarketing is by far the fastest and most cost-effective way of prospecting... but ONLY if the system is fully tested and proven... and only if the activity itself planned so it requires little prior expertise of telemarketing and the costs are minimal.

Part 3 answer many questions about telemarketing and prospecting, among others...

-	What makes cold-calling so painful and futile... and what's the proven and successful telemarketing method changing the activity into a pleasant and result-producing success?
-	How can you utilize just about anyone (part-time or full time) for obtaining you a constant flow of new potential clients easily?
-	What is the unique telemarketing script with which more than 10,000 prospective clients for Accounting firms have been acquired?
-	How can you acquire a continuous flow of preselected and highly interested prospective clients at a cost of a few dollars apiece?
-	How does telemarketing work and what must you know BEFORE you attempt it for else you cannot but fail miserably?
-	What would a functional telemarketing system create in terms of income... and how would it add to the value of your practice?
-	How can you easily monitor your telemarketing activity and, If something goes wrong, how can you find out exactly WHAT went wrong and correct it instantly?

...and many more. Part 3 of your Modern Accountancy Marketing & Sales Course ALSO includes several proven & tested ready-to-use tools such as...

-	The world's most successful script for prospecting through telemarketing (with which more than 10,000 prospects have been found for accounting firms)
-	Detailed instructions on how to organize your own telemarketing activity
-	Telemarketing activity reminder list — all the vital points on a one-page reminder list
-	Tools for monitoring your telemarketing activity and a daily + a weekly statistical sheet
-	A detailed troubleshooting list tool for finding and easily correcting any problems you may run into starting and maintaining your telemarketing activity

Again, the NEXT part (Part 4) of your Modern Accountancy Marketing Course is fully presented at the end of this manual so you can make an informed decision about continuing your subscription.

PART 4 is an extensive manual as it gives two separate sets of tools: One is for presenting & selling the service, and the other offers detailed instructions on the delivery of the Monthly Financial Consulting Service.

The first part includes the interviews, forms and strategies on how to handle prospective clients and present your service to them so that they sign on then and there.

The second section in Part 4 of your Modern Accountancy Marketing & Sales Course gives you the exact instructions and details on how to deliver Monthly Financial Consulting Service successfully and VERY profitably.

This service is easy to deliver for any accountant. It's built directly on the surveyed wishes of business owners and an amazing 85% of prospective clients will find it so desirable that once they're convinced that YOU deliver it, they'll be very willing to consider changing over to you.

Part 4 answer many questions about presentation, selling, and delivery of accounting services, such as...

-	How can you totally avoid any sales claims and yet have the CLIENT form a uniquely positive opinion of your services... without EVER using superlatives about yourself?
-	How does one create the image of uniqueness so that potential clients won't even TRY "window-shop" but see that they can receive their dream service ONLY from you?
-	How has this special presentation system truly revolutionized the selling of Accounting services, displaying success ratios as high as 80% (closing eight out of ten prospects on the service) in the hands of accounting professionals... with NO selling required?
-	How can you sell efficiently by harnessing the wishes and needs of clients into your presentation so that the CLIENT asks to sign on?
-	How can you rid yourself of charging by hourly rates and thus effectively separate your income potential from the hours spent earning it?
-	How can you make a great profit from services you currently give out for FREE?
-	How will the Monthly Financial Consulting allow you to get paid handsomely for your expertise and SELL MORE of the same to clients little by little, thus increasing both income and profits... while not necessarily spending more TIME with each client?
-	How can you easily monitor your sales activity and, If something goes wrong, how can you find out exactly WHAT went wrong and correct it instantly?

...just to name a few! Part 4 of your Modern Accountancy Marketing & Sales Course ALSO includes several proven & tested ready-to-use tools such as...

-	The one-and-only, world's most effective tool for presenting accounting services successfully, namely the Client Requirements Analysis interview
-	A tool for recognizing the best prospects out of the crowd so you can spend your time and efforts where you'll achieve best results
-	A program for conducting the sales meeting with potential clients, complete with detailed instructions
-	Monthly Financial Consulting Quote Form, a sample invoice, and a guide to pricing your Monthly Financial Consulting Service
-	Detailed instructions and advice on how to deliver the Monthly Financial Consulting Service
-	A detailed troubleshooting list tool for finding and easily correcting any problems you may run into starting to use these tools and presenting your services successfully

Naturally, Part 5 of your Modern Accountancy Marketing Course is presented in detail at the end of this manual so you know what's coming next.

PART 5 concentrates on very special, accountancy-tailored sales closing techniques, developed and piloted solely for selling your Monthly Financial Consulting service and increasing your profit margin significantly.

These techniques are there to help you clinch the deal without having to become a salesman. No one else will have these unique techniques and you'll be amazed at how effective these are while also comfortable to use... suited perfectly for remaining in your comfortable role as an Accounting professional.

These tailor-made sales closing techniques will truly give you the upper hand in competition.

Part 5 will give solutions to mysteries such as...

-	What's the correct frame of mind for successful sales closing... and how do you achieve it easily?
-	Which are the 10 most successful sales closing techniques developed for accounting professionals... and how do you use each of them naturally and comfortably?
-	What happens when the prospect goes home to "think about it" ... and what's the simple way of ensuring it doesn't happen?
-	What's the "Uncertain Prospect" type and how do you handle this person to achieve sufficient certainty to sign on then and there?
-	What are "face savers" and how could you use these to become a very successful sales closing expert?
-	How could you be practically guaranteed to sign on about eight or nine out of 10 prospects... and how do you make it a reality within days?
-	How do you always locate the problem with each prospect AND your own sales closing if you don't get the sale... and how do you correct it instantly and successfully?

...and many more. Part 5 of your Modern Accountancy Marketing & Sales Course ALSO includes several proven & tested ready-to-use tools such as...

-	10 sales closing techniques each explained in detail
-	Tools for handling various types of prospects in sales closing situations
-	Additional closing techniques
-	Closing essentials short list giving you all the important points as a reminder on a single page
-	A detailed troubleshooting list tool for finding and easily correcting any problems you may run into starting to use these tools

Again, the NEXT part of your Modern Accountancy Marketing Course is fully presented at the end of this manual so you know what's coming next.

PART 6 expands the delivery of Monthly Financial Consulting Service by showing how you can sell MORE services to BASIC bread-and-butter clients. It also offers new added-value services and advice on pricing the service.

Part 6 concentrates on how you can expand the delivery of your service to each client continually... and so that the CLIENT will ask to buy more!

This part also gives you several added-value services detailed for delivery and when to offer them so that clients practically snatch them off your hands.

Part 6 sheds light to questions like...

-	How do you sell "key figures" instead of hours, thus charging by the value to the client and not by the time it takes to deliver?
-	How do you standardize your service delivery so that it takes minimum time while the income can keep on increasing on part with the continually raising satisfaction of each client?
-	How do you apply the principles of Value Pricing to the delivery of Monthly Financial Consulting Service and sell forever more to each client?
-	How do you present your work within the service so that the client will be extremely impressed with your work, regardless of how little time it took you to do the job?
-	What constitutes "added value," how does one create it in the eye of the client... and how do you deliver it ethically and yet increase your profits significantly?
-	What's the successful formula of creating new added-value accounting services and how can you use it to increase your income practically endlessly?
-	How can you easily find what the client NEEDS and then make him SEE it so HE asks for the additional service?

...and many more. Part 6 of your Modern Accountancy Marketing & Sales Course ALSO includes several proven & tested ready-to-use tools such as...

-	A tool for selling more consulting during the consulting
-	A tool for determining Key Figures for consulting
-	FORMS for Monthly Consulting
-	Key Statistics Report Sheet & Sample Graph for Key Figures
-	Emergency Questionnaire (for making a client understand he must DO something about his finances) and also the Periodical Client Requirements Analysis (for looking for additional work from clients — work they're not as yet aware they need)
-	A detailed troubleshooting list tool for finding and easily correcting any problems you may run into starting to use these tools

The NEXT part of your Modern Accountancy Marketing Course is again presented at the end of this manual for your consideration.

PART 7 gives you a professional client-satisfaction system guaranteed to make clients more aware of the value of your service, lengthening the average client- relationship and bringing in more business and referrals.

You will learn why most clients don't understand the true value of what they receive from your services and how this can greatly affect how timely they pay your fees and whether they buy MORE services. It also directly affects the degree to which they are active in bringing you referrals.

Part 7 offers absolutely new insight into many aspects of client-satisfaction, among others answering questions such as...

-	Why should you view the whole issue of clients' satisfaction as a privileged opportunity, not as a duty or responsibility?
-	What makes clients so "unthinking and unseeing" in regards to what you do for them... and how can you change all that and bring about a HUGE increase in satisfaction?
-	How come clients' satisfaction is NOT dependent on how much you do for them but only on how much of it you can make them PERCEIVE?
-	What's the simplest of all client-satisfaction programs... the one you can implement straight away practically at no cost?
-	How does one influence client's satisfaction by ensuring his expectations are realistic?
-	How do you handle dissatisfied, upset, or complaining clients easily and successfully so that the end result is enormous satisfaction?
-	How can you almost guarantee that clients will answer positively to a client-satisfaction survey or questionnaire?

...and many, MANY more. Part 7 of your Modern Accountancy Marketing & Sales Course ALSO includes several proven & tested ready-to-use tools such as...

-	All together EIGHT different client-satisfaction interviews, each easy to perform and creating satisfaction all on its own
-	Several client-satisfaction questionnaires which you can simply send to the client
-	Client-satisfaction rating form
-	Client Complaint Report Form (along with how to handle the complaint), Client Suggestions Form (to encourage participation and thus increase satisfaction AND sales), and other tools
-	A detailed troubleshooting list tool for finding and easily correcting any problems you may run into starting to use these tools

Of course Part 7 also introduces the next part of your Modern Accountancy Marketing Course so that you know what's coming next.

PART 8 is a clever, top-level referral program that's easy to implement and inexpensive to maintain. Learn how to harness your clients' willingness to give you many more of those valuable referrals.

A long list of different tools is included for starting a referral programme that's inexpensive and fast to use but impressively effective: With this system, you can easily quadruple the number referrals!

Part 8 answers many compelling questions about clients' satisfaction (and reasons for the lack thereof), such as...

-	We all know that clients hold back of bringing us referrals... but exactly WHY... and how do you unlock it and open the floodgates to obtain a continuous flow of valuable referrals?
-	Why shouldn't you rely on the client's abilities when he is presenting & recommending your services to his associates... and how can you factually control his presentation to obtain the best results?
-	What makes referrals the most valuable of all potential clients... and how do you ensure that you'll get more and more referrals?
-	How can you start practically every new client bringing you referrals immediately and keep him at it for as long as he is your client?
-	How do you ASK for referrals on monthly basis quite naturally and ensure that each client will really DO THEIR BEST to give you one or more?
-	How do you PRESELECT potential referrals in advance through your clients so as to avoid any wasting of time and efforts?
-	How can you easily monitor your Referral Program and ensure that it keeps on the right track, producing more and more referrals the more new clients you acquire?

...and many more. Part 8 of your Modern Accountancy Marketing & Sales Course ALSO includes several proven & tested ready-to-use tools such as...

-	10-point Referral Check List giving you the top ten most important points of a Referral Program
-	FIVE different Client-Satisfaction Questionnaires for use with clients, each looking into different areas of your service to make clients LOOK and SEE what they receive and then ASK FOR REFERRALS in a very special way
-	TWO separate Client-Satisfaction Survey Scripts which your juniors can easily use to obtain new referrals practically within HOURS
-	FOUR individual Client-Satisfaction Interviews to be used to train clients into bringing referrals
-	A unique TOOL for your CLIENT to use when he is looking for referrals and presenting you to his friends and associates
-	A full Referral Programme, tools & forms for obtaining testimonials, and LOTS of other tools
-	A detailed troubleshooting list tool for finding and easily correcting any problems you may run into starting to use these tools

Again, the NEXT part of your Modern Accountancy Marketing Course is fully presented at the end of this manual so you can make an informed decision about continuing your subscription.

PART 9 offers a uniquely effective (and yet cost-efficient) system for finding outsourcing assignments so that you can easily tempt (and get) those bigger corporations to outsource their accounting functions over to your firm.

A single bigger company can represent thousands of monthly fees. But these big fishes aren't easy to catch... and the secret lies in approaching them in just the right way and at the right time... BEFORE they've actually DECIDED in favour of outsourcing their in-house Accounting functions.

You also receive insider information on WHAT to offer and WHEN to do it in order to have your outsourcing quotes accepted successfully. But be warned: A SINGLE new outsourcing client can mean more monthly fees than 10-40 average clients... so use these tools with caution!

Part 9 answer many questions about presentation and selling of accounting services, such as...

-	When are precisely the right time and place to offer outsourcing services to bigger corporations — and how do you find them at the right time?
-	How do outsourcing assignments differ from the usual accounts... and why you must know this before you approach them if you want to succeed?
-	Why is it vitally important to sell a higher price rather than take on large outsourcing jobs just for the desire of huge cash flow... how can these clients harm you unless you know exactly what you're doing?
-	Which are the emotional "soft spots" of those decision-makers in bigger corporations and how can you play your trump card ethically?
-	How to guarantee success in finding outsourcing assignments?
-	What do you absolutely need to know about the outsourcing niche before you go for it?
-	Outsourcing Troubleshooting: If you don't succeed obtaining a prospect as a client, how do you easily find WHY and correct it instantly?

...and many more. Part 9 of Modern Accountancy Marketing & Sales Course gives a long list of ready-to-use tools to use for finding outsourcing clients and signing these onto your services, such as...

-	The tools for FINDING larger corporations at the right time, just when they're open to considering the outsourcing of their accounting functions
-	Ready letters to use in approaching these so they become interested, with two main methods being the “Application” and "Out-of-the-Blue" approaches
-	Accounting Service Outsourcing Survey Interview tool to create a huge, positive impression on potential outsourcing clients
-	Accounting Benefits Comparison Analysis AND Outsourcing Cost Comparison Analysis, both for presenting the benefits and cost-efficiency of the outsourcing solution as compared to in-house accounting
-	Tools & instructions for meeting with potential outsourcing clients & giving a quote that's likeliest to win
-	A detailed troubleshooting list tool for finding and easily correcting any problems you may run into starting attracting outsourcing clients

Again, the NEXT part of your Modern Accountancy Marketing Course is fully presented at the end of this manual so you can make an informed decision about continuing your subscription.

PART 10 offers a wide variety of fresh new methods and tools for effective and comfortable networking within your community. The manual also includes the basics of public relations so as to maximize the word-of-mouth popularity of your firm.

Networking is intimately connected with PR but you'll be amazed to learn exactly HOW... Included are several fresh and effective networking techniques that will save you from ever having to network empty-handedly. Instead, you will know how to offer networking partners something THEY want in return for referrals.

Part 10 gives you a lot of never-before-obtained answers to questions (some of which have never been asked either), such as...

-	What are the successful individual techniques for networking through your personnel, other Accounting firms, or clients’ associates?
-	In networking, how does one approach GROUPS... and which categories of groups are there... and why do you need to know these and approach each with the correct technique?
-	What is the new "Business Expansion Club" -technique... and how will it guarantee a forever increasing flow of referrals to your firm with only a couple of hours work monthly?
-	What is "Reverse flow -networking" and how can it earn you all the clients you ever could handle?
-	How does one network successfully AND ethically through Charity & Sponsoring -functions?
-	What are the basic PR actions for an Accounting firm, without which you'll lose business without ever noticing?
-	Networking Troubleshooting: How do you know to correct any mistakes so that you become one of the most successful networkers in your area?

...and A LOT more. Part 10 of your Modern Accountancy Marketing & Sales Course ALSO includes several proven & tested ready-to-use tools such as...

-	A tool for creating situation-related offers for networking
-	Detailed instructions on creating your own Business Expansion Club to harness local businesses into networking for you
-	A tool for presenting your networking concept to financial professionals
-	Detailed instructions on selling and delivering a half-day seminar on Monthly Financial Consulting Service
-	Tools for approaching various groups just the correct way for best results
-	TWO troubleshooting tools, namely a Networking Troubleshooting tool and a Business Expansion Club Troubleshooting list

Again, the NEXT part of your Modern Accountancy Marketing Course is fully presented at the end of this manual so you can make an informed decision about continuing your subscription.

PART 11 gives you the tools and never-before-seen secrets of educating your target audience with little effort in order to "GROW" new prospects continually and without spending any of your time at it. Learn how to get business owners to study your services...

It's not commonly known what tremendous benefits are available to the practitioner through the use of some simple educational activities. In Part 11 you'll learn how to NURTURE a constant flow of new, motivated clients from your target audience with little or no work...

Part 11 answer many questions about presentation and selling of accounting services, such as...

-	How do you easily publish a newsletter even if you're not "a writer" at all... and how do you set it up so that it functions automatically, delivering each subscriber his issues at the correct interval and sequence?
-	How could you create articles for online forums and newsletters and get these published even without any writing?
-	What are "teaser articles" and how can you create these easily?
-	What's the "Starter product strategy" and how could you use it to MAKE money out of your marketing instead of PAYING for it?
-	How has the Internet changed the way we look for and obtain information... and how can you get in on it to obtain not only new clients but also a source of good income?
-	How can ANYONE today develop great ideas for information products and then just CREATE a manual and start selling it successfully?
-	Publishing Troubleshooting: How does one correct and adjust any publishing activity to obtain success and results?

...and many more. Part 11 of your Modern Accountancy Marketing & Sales Course offers you a full set of tools on how to create information products on your own and many other tools, including ready texts and materials to start you off in low-cost (or no-cost) publishing without having to even WRITE A SINGLE WORD. These tools include...

-	A tool for creating articles for forums... can be used by anyone without need for ability to author text
-	A tool for developing ideas for information products
-	An intricate and detailed tool for creating CONTENT for an information product, can be used by ANYONE
-	A tool for compiling the manual and detailed instructions on selling information products successfully
-	A detailed troubleshooting list tool making any form of publishing and educating easy to succeed with for the layman

Again, the NEXT part of your Modern Accountancy Marketing Course is fully presented at the end of this manual so you can make an informed decision about continuing your subscription.

PART 12 gives you a sellable manual called Business Owner's Profit Guide (with full resell rights for your firm's client-acquisition) so you can get PAID for marketing... and you also receive a guide for the knowhow on selling your publication successfully.

Part 12 is actually two manuals:

The first is a 97-page sellable manual called "BUSINESS OWNER'S PROFIT GUIDE: How to obtain profit-producing information from your Accounting service?"

This is a highly interesting book for business owners, teaching them to THINK for themselves on how much MORE they could receive from Accounting. They will learn to evaluate Accounting services as well as choose the firm that offers the best service... and that firm will be yours!

This is a major "best-seller" within the industry and it is intended to be sold BEFORE the client signs onto your services.

You get full rights to sell this manual within your practice and pocket all the proceeds.

The second manual of Part 12 of your Modern Accountancy Marketing & Sales Course includes the strategies on how to get this manual sold in numbers. It also gives the full top-secret strategy of this method... and you'll be amazed at how well your sellable manual will make clients convince themselves that YOUR firm is the best!

Part 12 sets and answer many fundamental and ground-breaking questions about the strategies of accounting services, such as...

-	How do you make your potential clients spend their OWN time studying the unique benefits of your services without wasting a minute of your time... and get them to PAY YOU for the privilege?
-	How do you turn marketing and the acquisition of new clients from an expense into a steadily increasing source of INCOME?
-	How do you "nurture" prospects into clients ready to buy who truly appreciate your know- how and help?
-	How can you approach businesses at ANY time and regardless of whose clients they are... and do so perfectly ethically because you're NOT offering your SERVICES but only HELP in defining how they could get more out of their accounting services?
-	How do you practically GUARANTEE that each one buying your manual will also contact you so that you can present your services to him and sign him on?
-	Why a well-educated client is by far a BETTER one for you, equally in terms of profit, cash-flow, motivation and longevity of client relationship?
-	Why and how do clients need to be educated and enlightened BEFORE they sign onto your services?
-	How do you set up the selling of your manual so that it will sell, sell and sell?

...and many more. This last part of the course TRULY opens a whole new (and gigantic) SECTOR of potential clients for you... and it is all extremely correct and ethical.

Part 12 of your Modern Accountancy Marketing & Sales Course ALSO includes several proven & tested ready-to-use tools such as...

-	A 97-page sellable manual along with the rights to publish and sell it (and pocket all the income)
-	Instructions on how to personalize the manual easily and quickly so you're ready to go within a day or two
-	Sales tools for selling the manual along with detailed instructions on how to set up the activity and keep it going
-	A direct mailing letter and a telesales script for selling the manual, along with instructions on how to use these effectively and successfully
-	A unique strategy on how to make the manual "sticky" so that you WILL end up one-on-one with practically every buyer, thus having a MOUNTAIN of potential clients to sell to!