Why not become
a business consultant for your clients... and get a unique advantage
in the competition!
 In an article
"The small firms that make a big difference" AccountancyAge
(9 Jan 2003 issue) states that "51% of small businesses
turn to their accountant for advice" while the figures for
bank managers and lawyers were much lower.
The article
also refers to the AREAS on which advice is sought as "software,
e-commerce, hardware, banking, legal services, pensions, insurance
and benefits."
If you read
the article, I'm sure you noticed that there is one area of advice
made conspicuous by its absence alone.
Yet, this is
an area in which most business owners are AWARE of needing advice.
It's only that the "normal" purveyors of these services
are rigged for big companies, making the cost far too forbidding
for SMEs.
This is the
area of BUSINESS CONSULTING.
And, within
the article's listed subjects on which Accountants advise their
clients, there was not a single reference to consulting business
owners on how to manage their finances and companies.
And yet, SMEs
have neither the willingness nor resources to use management
consultants... making YOU, the Accountant, their logical choice
for help in this area.
It's easy to
see how much you could HELP business owners by introducing even
the most elementary basics of financial & management planning
into their lives.
It would not
only bring YOU a whole new line of income but also ensure clients
prosper and stay on your services... practically forever.
How to add financial
& business consulting onto your services
Your initial
reaction to this article may well have been an instant reaction
of "But I'm an Accountant, not a business consultant..."
or something along those lines.
Bear with me
for a little while and I'll show you how you have all it takes
to add these services onto your service selection.
First, let's
take a look at what management consulting consists of.
If we look
behind its impressive facade and vocabulary, we find that for
a SMALLER company, it really contains a very limited set of actions
done repeatedly:
|
- |
organising financial
information |
|
- |
keeping the owner
informed about the month-to-month development of the financial
situation |
|
- |
finding existing
problems as early as possible |
|
- |
locating positive
trends as soon as possible |
|
- |
giving some recommendations
(or standing by) to help the owner handle these problems and/or
utilise those emerging positive trends |
|
- |
educating the
owner to manage his company. |
Now, if any of the above appears complicated or challenging to
you, let me put your mind at ease:
It really isn't.
The stuff we
read about in connection with big corporations — mergers,
acquisitions, all that impressive big-scale changing of things
— has really NOTHING to do with small businesses.
That's for
the big boys and girls, those well-educated top executives who
can easily converse with management consultants.
The SME owner
knows little or nothing about Accounting, financial planning
or management. To him, a management consultant is an alien creature
speaking a foreign language.
There's now
way you COULD start him on one of those high-profile management
consulting services... he just isn't on that level.
You know he
isn't.
In fact, chances
are that, at one time or another, you've sank into desperation
because business owners appear so unable or unwilling to learn
and/or understand even the very basic rules of financial planning!
It's not because
of lack of intelligence. It's simply because you would have to
start at the very beginning.
And that gives
you the STARTING LEVEL at which business owners can assimilate
information.
It's very low.
You start with very basic things... things that are well within
the expertise of ANY Accounting professional.
Of course,
that still leaves the question how to formulate such a consulting
service so it sits naturally within Accounting services and is
easy to sell to existing clients as well as new ones.
Monthly Financial
Consulting Service
The answer
lies basically in Modern Accountancy Marketing & Sales Course
and its specific basic service called Monthly Financial Consulting
Service.
This is a very
slow-paced, simple consulting service that includes the elements
business owners want in order to start doing some form of financial
planning. It also ties in with decision-making vital to managing
a company.
Yet, it allows
you to increase your fees markedly AND, delivering this service
to a client, you're practically GUARANTEED to get more and more
work from him.
Delivering
this service is extremely easy and comfortable. It requires no
special knowledge on top of what you already know as an Accounting
professional.
But promoting
and delivering this service gives you a great edge in the competition.
After all, to interest anyone to CHANGE Accountants, you need
to offer them something far BETTER than what they're currently
receiving, right?
And Monthly
Financial Consulting Service is the one Accounting service that
has the ability to tempt business owners to change Accountants.
To see why
that is so, CLICK
HERE to read an article on Monthly Financial Consulting Service.
It may well
be the starting point of a huge demand for your services in the
area!
Best wishes
Harry Kafka
HDK
Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead
West Sussex RH19 2DR
United Kingdom
Tel. (01342) 328 116
CONTACT
FORM
E-mail: info@accountancymarketing.co.uk |