A unique one-day seminar for accounting practitioners and partners of accounting firms, revealing the hidden barriers within accountancy marketing that make it so very difficult to find new clients. However, once you know these stops...

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Seminar to order: Revealing the hidden barriers of accountancy client-acquisition

Why is it so difficult to sell accounting services?Did you ever wonder why it is so unbelievably difficult to obtain new clients for accounting services?

It is, you know. And it is NOT because of your lack of trying, understanding, or skill in marketing, trust me.

Compared to almost any other B2B industry, client-acquisition for an accounting firm is by FAR more difficult and costly. It is, you know. Difficult!

So WHY is it that way?

What makes accounting service such a hard nut to crack in marketing and sales?

Well, that's what this one-day seminar is all about. It will tackle the unknown barriers of accountancy client-acquisition and let you in on the anatomy of these stops that make it so difficult to acquire new clients.

These barriers and their actual anatomy are known only to a few within the industry.Accountancy Marketing Seminar that gives ANSWERS...

This seminar will give you the fundamental elements of those things that make the acquisition of clients — and even potential clients — so difficult and ineffective for any accounting firm.

The one-day seminar "Revealing the hidden barriers of accountancy client-acquisition" will answer a lot of questions you've had... and quite a few you may not have even asked.

Here is a taste:

What makes business owners so reluctant to discuss accounting?
How can you turn the tables and make them ASK YOU about accounting and guarantee that nine out of ten are INTERESTED in your knowhow?
Why do they automatically say they're fully satisfied with their current accountant when you call them... although surveys shows that the majority are NOT?
How do you circumvent or handle this barrier so that your contact attempts won't be cut short before you have a chance to TELL them what you can do?
Is there a way to present yourself in such way that the potential client will see your services as far more valuable than any competitor's and conceive that ONLY YOU can deliver what he wants?
What is it that business owners really WANT from accounting most of all... and why are they so unable to verbalise it and ask for it?
How do you approach businesses so that they will be interested in what you say?
How do you guarantee they won't reject you off hand but will hear you out?
What is the big insider secret on making a business owner accept your claims regarding the quality of your accounting service?
How can you absolutely guarantee that they understand AND BELIEVE those crucial benefits your service offers... and do it so that they think ONLY YOU can deliver these?
How can you sell easily without ever having to take on the sales hat or learn sales techniques?
Why is it essential NOT to use pressure in sales or any traditional sales techniques when we speak of an accounting professional selling his own services?
How do you do just that and yet achieve a very high success ratio in signing new clients onto your services?
How do you ensure that you get each potential client to commit to changing over to your services when meeting them without any chance of them leaving "to think about it?"
How could you offer something extremely valuable for every client, something they would want and conceive as worth a good deal of money BUT which you can deliver easily within minutes to each client?
How can you increase your hourly rates and profit margin gradually with each client without having to base your costing on hourly rates at all?
How can you set up a simple yet effective routine of acquiring new clients without a lot of cost or time consumption?

 

Secure the knowledge on how to sell your expertise, not service hours...The answers...

The answers to these questions will be uncovered on the one-day seminar "Revealing the hidden barriers of accountancy client-acquisition."

You will secure the basics of how to sell your KNOWHOW and EXPERTISE, not your service hours.

You will know how "to sell without selling," utilising your recognised expertise as an authority of financial & accounting knowhow as the tool to make potential clients ASK to be included in your clientele.

And you will learn what business owners want most in the area of accounting and finance, albeit they don't know how to verbalise it and would not ask an accounting professional for it!

Yet it is absolutely within the sphere of accounting services... and not only that but relatively simple to deliver for ANY accounting professional.

And if you can offer that which most business owners consider extremely valuable, you can price it at that value... and that's what this seminar is all about.

This seminar is suitable for accounting professionals of any level or experience, as long as you are the accounting practitioner or a partner in an accounting firm. Additional participants can attend from your firm but only if the main participant is a partner or the practitioner.

 

10 ways you'll benefit by attending
1. You'll acquire a fuller understanding why it is so vital to plan your marketing approach so it creates a positively different image on the recipients and is based on what business owners want most.
2. You'll know what business owners want most from accounting professionals and how clients define it verbally... and how you can make a big difference to the demand on your services by offering exactly what they want.
3. You'll find out how simple it can be to set up a totally unique BASIC service concept onto which every new client can be signed, and do it with a single simple addition to your current services.
4. You'll acquire the basic strategy of "reverse presentation" and understand how to sell without actually selling but instead being in your role as an accounting professional interested in the views of a business owner.
5. You'll discover how to eliminate unworkable or wasteful marketing actions and/or investments based on a simple rule of thumb with which to see whether or not the proposed idea will (or can) produce tangible results.
6. You'll be able to identify the major stumbling blocks in accountancy client-acquisition campaigns and/or activities and avoid these, thus immediately increasing results. Additionally, you will find comfort in realising WHY some previous client-acquisition projects failed, not because of what you did but simply because you did not have the information on the hidden barriers to accountancy marketing.
7. You'll understand how to achieve sales results within your accounting firm by using the "result equation" in planning your marketing so it CAN produce new clients as the likeliest end result.
8. You'll be delighted to find how marketing & client acquisition is NOT a question of money and resources primarily, and why most accounting professionals believe so... and how you can get going toward more profitable clients immediately.
9. You will gain certainty on the SIMPLICITY of success in accountancy client-acquisition and also learn why it is so difficult to "keep it simple..." and how you can actually accomplish much more in client-acquisition by "staying simple!"
10. You will gain a far clearer picture of what to do to achieve your goals for your accounting firm, be it profitable expansion or simply changing your clientele more into what you want.

...and you'll have FUN too, guaranteed!

 

You will benefit most from the one-day seminar "Revealing the hidden barriers of accountancy client-acquisition" if you...

-  are the practitioner or one of the partners of an accounting firm, wanting to find cost-efficient methods of finding new and/or more appreciative & better-paying clients...
-  feel uncomfortable taking on the role of a salesperson but wants to take on a more pro-active role in marketing his/her services without having to do any cold-calling...
-  would prefer having potential clients who are genuinely interested in your services rather than receiving that old "we have an accountant and we're fully satisfied" cliché over again...
-  want to counteract a competitor locally who is tempting clients away from other practices, be they a small firm or a branch of a multinational accounting conglomerate...
-  have a marketing / sales unit whose production routinely fails to meet the goals you set for it...
-  are trying to elevate your firm onto the next level in size & turnover but have hit a point of stagnancy that seems impossible to overcome...
-  or simply want to learn the true stumbling blocks why some client-acquisition campaigns are doomed to fail before they start, regardless of how much money is thrown at the problem.

 

 

How to secure yourself this one-day seminar "Revealing the hidden barriers of accountancy client-acquisition"

Make your seminar reservation now to ensure your seat!The seminar is held at times in various locations around the United Kingdom by Harry Kafka. You can email us to enquire about the next scheduled venue and put in a preliminary reservation for a seat.

You can also order this seminar into your firm as an in-house training event. We offer a variety of theme seminars for accounting firms, use the secure order form for seminars to reserve yours.

Alternately, give me a call if you wish to discuss the issue before making a reservation. Please contact us as early as possible so that the delivery date can be reserved for your firm.

Thank you for your interest in our seminars.

Best wishes,

Harry Kafka
HDK Consultants Ltd
32 Manning Close
Richmond Square
East Grinstead
West Sussex RH19 2DR
United Kingdom
Tel. (01342) 328 116
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